Event, PR & Brand Assistant Manager

Passion Jewelry; Tangerang Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A luxury retail brand in Tangerang Selatan is seeking an Event, PR & Brand Assistant Manager to support and drive branding initiatives. You will manage event execution, PR activities, and collaborate with management on branding strategies. Ideal candidates possess 3–5 years of experience in brand management and a strong background in PR within luxury or retail industries. The role demands excellent communication, organizational skills, and a proactive approach to work, ensuring company branding remains impactful and innovative.

Benefits

Family-oriented company culture

Career development opportunities

Internal and external training programs

Qualifications

• Minimum 3–5 years of experience in brand management, PR, or event roles.
• Proven experience handling events, promotional campaigns, and PR projects.
• Familiar with ERP Systems and comfortable with data and reports.

Responsibilities

• Assist in developing and executing brand, PR, and event strategies.
• Lead planning and execution of brand campaigns, events, media activations.
• Manage and coordinate PR activities, including media relations and partnerships.

Skills

Brand management

Public relations

Event execution

Communication

Data analysis

Education

Bachelor's degree in Marketing, Communication, Management, or related field

Tools

ERP Systems

Job description

Ready to Elevate a Luxury Brand Experience?

We are seeking an Event, PR & Brand Assistant Manager who is strategic, result-driven, and data-oriented to support and drive branding initiatives that strengthen D&Co / Passion Jewelry brand presence. This role will work closely with management to plan, execute, and evaluate brand, PR, and event strategies across multiple channels.

This position is open to both male and female candidates with proven experience in brand management, PR, and event execution—preferably within luxury, retail, or lifestyle industries.

Key Responsibilities

• Assist in developing and executing brand, PR, and event strategies aligned with the company’s vision and business objectives.
• Lead the planning and execution of brand campaigns, events, media activations, and collaborations, from concept to post-event evaluation.
• Manage and coordinate PR activities, including media relations, influencer partnerships, and brand exposure initiatives.
• Support cross-functional collaboration with marketing, sales, retail, and external vendors to ensure seamless brand execution.
• Monitor and analyze campaign performance (online & offline) using data, KPIs, and reporting tools.
• Utilize the ERP system and digital platforms for reporting, budgeting, tracking campaigns, and improving workflow efficiency.
• Prepare evaluation reports, insights, and strategic recommendations for continuous brand improvement.
• Support the Brand/Marketing Manager in supervising vendors, agencies, and junior team members when required.

Qualifications

• Bachelor’s degree in Marketing, Communication, Management, or a related field.
• Minimum 3–5 years of experience in brand management, PR, or event roles, preferably in luxury, retail, fashion, or lifestyle brands.
• Proven experience handling events, promotional campaigns, and PR projects from planning to execution.
• Familiar with ERP Systems and comfortable working with data, reports, and performance metrics.
• Strong communication, presentation, and stakeholder management skills.
• Creative mindset with strong organizational and coordination abilities.
• Able to work in a fast-paced environment and adapt to dynamic schedules and events.
• Proactive, detail-oriented, and result-driven with leadership potential.

Retail & Consumer Products 51-100 employees

Our corporate culture is family oriented company. Our company has career path for all employees. For development our employees we also conduct internal and external training in accordance with the skills and provide educational facilities outside the employee's own skills so that employees can master other fields. Our working environment is work hard…play hard. Passion Jewelry we are looking suitable qualified and experience personnel to fill the position of: