E-Commerce Marketing Leader

CV Bali Treasures; Ubud; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

An e-commerce company in Bali is seeking a hands-on E-Commerce Marketing Leader to build and scale their digital commerce ecosystem. This role requires a strategic thinker with at least 5 years of experience in e-commerce, including 3 years in a leadership position. You'll be responsible for developing marketing strategies, leading a high-performing team, and optimizing platforms. Fluency in Bahasa Indonesia and English is required.

Qualifications

• Minimum 5 years’ experience in e-commerce or performance marketing.
• At least 3 years in a leadership role.
• Experience building or scaling e-commerce operations.

Responsibilities

• Develop and execute an end-to-end e-commerce marketing strategy.
• Build marketing infrastructure, including tools and dashboards.
• Lead a high-performing digital marketing team.
• Oversee setup and optimization of e-commerce platforms.
• Establish automated systems for customer acquisition.

Skills

Strategic thinking

Analytical mindset

Excellent communication

Leadership abilities

Proficiency in Bahasa Indonesia

Digital marketing tools

Education

Bachelor’s degree in Marketing, Business or related field

MBA

Tools

Google Ads

Meta

TikTok

CRM and automation tools

Job description

Overview

We are looking for a hands‑on, strategic E‑Commerce Marketing Leader to build and scale our digital commerce ecosystem from the ground up. This position is ideal for someone who thrives in dynamic environments — an operator who can design systems, lead teams, and drive measurable growth across online channels.

Key Responsibilities

• Develop and execute an end‑to‑end e‑commerce marketing strategy aligned with business objectives.
• Build marketing infrastructure, including tools, processes, and performance dashboards.
• Recruit, train, and lead a high‑performing digital marketing team.

Platform & Systems

• Oversee setup and optimization of e‑commerce platforms (Tokopedia, Shopee, and other online marketplaces).
• Establish automated systems for customer acquisition, retention, and lifecycle marketing.
• Implement data‑driven frameworks with clear ROI and attribution tracking.
• Optimize conversion rates from traffic acquisition through checkout and repeat purchase.
• Conduct A/B tests, growth experiments, and segmentation strategies.

Brand & Content

• Strengthen brand identity and messaging across all digital touchpoints.
• Collaborate with creative teams to deliver impactful visuals, storytelling, and campaigns tailored for the Indonesian market.

Analytics & Performance

• Define KPIs for acquisition, retention, and revenue growth.
• Analyze data to identify opportunities and improve efficiency.
• Report on marketing performance and business impact.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
• Minimum 5 years’ experience in e‑commerce or performance marketing, including 3+ years in a leadership role.
• Proven success building or scaling e‑commerce operations or marketing systems.
• Strong analytical mindset with experience in CRM, automation, and analytics tools.
• Proficient with major ad platforms (Google Ads, Meta, TikTok, etc.).
• Strategic thinker with hands‑on execution skills.
• Excellent communication and leadership abilities (Bahasa Indonesia & English).

Preferred Skills

• Experience with DTC (Direct‑to‑Consumer) or omnichannel strategies.
• Understanding of fulfillment, digital merchandising, and supply‑chain processes in the Indonesian market.