Digital Strategist-Full-Time

Firstpage; Daerah Khusus Ibukota Jakarta; Hybrid; IDR 100.000.000 - 200.000.000; Full time

Job summary

A digital marketing agency in Jakarta seeks a Digital Strategist to design and execute results-driven digital funnels. This role involves market analysis, funnel strategy development, and campaign optimization. Ideal candidates have a foundational understanding of marketing and at least one year of relevant experience. Join to receive intensive training and flexible working options.

Benefits

Intensive training program

Work flexibility

Bonus based on performance

Career opportunities and mentoring

Innovative work culture

Qualifications

• Minimum 1 year of experience in marketing or related role.
• Understanding of basic marketing metrics like CTR, CPC, CPA.
• Ability to work in a team and collaborate effectively.

Responsibilities

• Support brand audits and competitor analysis.
• Design optimal conversion strategies using funnel concepts.
• Launch and monitor campaigns on various platforms.

Skills

Strong Marketing Foundation

High Motivation & Passion

Analytical Skills

Communication & Collaboration

Basic Marketing Experience

Job description

Job Title

Digital Strategist (Digital Architect)

Company

Firstpage – Building Results-Driven Digital Funnels

About Firstpage

Firstpage is a Digital Architect that turns brand growth challenges into opportunities by creating effective, healthy, and impactful digital funnels. We focus not only on digital marketing, but also integrate offline strategies to create end-to-end marketing solutions. With a data-driven approach and in-depth research, we empower brands to grow and compete in the digital age.

About This Role

This role is for individuals with a marketing background who have a desire to transform into true marketing consultants. At Firstpage, you will serve as a Digital Strategist, or what we internally call a "Digital Architect." You will help design and execute results-driven digital funnels, while developing a deep understanding of the entire marketing spectrum—both digital and offline.

What You'll Do

• Brand & Market Analysis: Support the implementation of brand audits and market research to identify brand opportunities and challenges, collect data, conduct competitor analysis, and compile initial actionable insights.
• Funnel Strategy Development: Learn and apply digital funnel concepts (TOFU, MOFU, BOFU) to design optimal conversion strategies, set up test plans, and define key performance metrics.
• Campaign & Ad Optimization: Collaborate in launching and monitoring campaigns on platforms such as Google, Meta, and TikTok, analyze metrics (CTR, CPC, CPA, ROAS) to optimize performance with guidance from the senior team.
• Tracking & Data Infrastructure: Gain experience using tools such as Meta Pixel and Google Tag Manager to ensure data accuracy, help build an integrated tracking system, including for offline interactions.
• Closing & Conversion Strategy: Support the development of WhatsApp SOPs to maximize conversions from leads to close and design effective sales closing strategies, both digitally and offline.
• Reporting & Insights: Compile monthly reports containing campaign performance insights and post-sale customer behavior analysis.

Why Join Firstpage?

• In-depth Training: Intensive training program "Crafting Result Driven Digital Funnels" leading to Firstpage Certified Digital Architect certification.
• Work Flexibility: 1 day from the office (Monday) and 4 days from anywhere (Tuesday-Friday) to support work-life balance.
• Bonus & Incentives: Earn bonuses based on the number of projects and brand growth you handle; the more funnels you design, the greater your earning potential.
• Career Opportunities & Mentoring: Transform from a general marketing background into a reliable marketing consultant with the support of a team of experts.
• Innovative Work Culture: Energetic, data-driven environment committed to making a real impact for brands.

Minimum Requirements

• Strong Marketing Foundation: Basic understanding of marketing as a whole, both digital and offline.
• High Motivation & Passion: Loves marketing and sees it as a calling.
• Analytical Skills: Understanding of basic marketing metrics such as CTR, CPC, CPA, and desire to explore data analysis.
• Communication & Collaboration: Ability to work in a team, provide regular updates, and collaborate effectively.
• Basic Marketing Experience: Minimum 1 year of experience in marketing or related role (not limited to digital marketing).

Nice to Have (Will Learn Through Training)

• Advanced Funnel Optimization: Knowledge of TOFU, MOFU, BOFU, AIDA, and A/B testing techniques.
• Tracking Tools & Data: Experience using Google Tag Manager, Meta Pixel, and other tracking techniques for retargeting and data optimization.
• Website Optimization & UX/UI: Fundamentals in website troubleshooting (speed, CTA, navigation) and landing page optimization.
• CRM & WhatsApp Business API: Knowledge of using CRM (HubSpot, Zoho, Salesforce) and lead management automation.
• Advanced Data Analytics: Ability to use analytical tools such as Looker Studio or advanced Excel.
• Consumer Psychology & Neuromarketing: Understand psychological triggers in consumer decision making to design effective messaging.

Onboarding Process

• Intensive Training: "Crafting Result Driven Digital Funnels" program covering brand audits, funnel building, tracking setup, and closing strategies.
• Mentoring: Work closely with senior team through mentoring sessions and hands-on assistance on every project.
• Evaluation & Certification: After evaluations and handling initial projects, you will be certified as a Firstpage Certified Digital Architect.
• Team & Project Integration: Introduction to work culture, regular reporting system, and cross-division collaboration to support client brand growth.

Compensation

Base Salary: IDR 6,000,000. Bonus: Based on the number of projects and brand growth managed.

Ready to Answer the Call as a Marketing Consultant?

If you have a true passion for marketing and want to grow into a reliable marketing consultant, we want to hear from you. Send your CV and portfolio and join Firstpage to create digital funnels that generate real growth.

Let’s realize Firstpage's vision together: Crafting Result Driven Digital Funnels