Digital Performance Leader

IKEA Indonesia; Tangerang; On-site; IDR 417.014.000 - 583.820.000; Full time

Job summary

An international home furnishing retailer is seeking a Performance Marketing Ads Specialist in Banten, Indonesia, to analyze customer journeys, drive performance marketing strategies, and optimize digital investments. The ideal candidate has strong analytical skills, experience in digital marketing, and the ability to translate complex data into actionable insights. Join us to help improve the digital experience for millions of customers worldwide.

Qualifications

• Proven experience in digital performance marketing and analytics.
• Strong analytical and problem-solving skills to translate data into insights.
• Ability to communicate effectively with stakeholders at all levels.

Responsibilities

• Analyze performance to understand customer journeys and identify improvement opportunities.
• Develop performance reports and dashboards for digital platforms.
• Translate performance data into actionable insights.

Skills

Digital performance marketing

Analytics

Data-driven decision making

SEO & SEM strategies

Communication skills

Analytical skills

Job description

Every good story starts with a Billy. Help Billy journey to homes around the world. Find out how you can make an impact on millions.

What you’ll be doing day to day:

• Analyze on-site and off-site performance to understand customer journeys, behavior and digital touchpoints. Continuously identify opportunities for innovation and improvement in digital performance strategy
• Develop and deliver comprehensive performance reports and dashboards for IKEA digital platforms (website, app, social media and third-party platforms)
• Translate performance data into insights and recommendations to enhance user experience and engagement
• Define and align KPIs with internal stakeholders (Marcom, Loyalty and other Marketing functions) to strengthen overall digital performance
• Drive SEO & SEM strategies to improve organic visibility, paid search performance and conversion impact
• Optimize digital investment by tracking performance metrics such as CTR, CPA, ROAS, CPC and conversion rate. Ensure accuracy, consistency and reliability of data reporting and analytics
• Collaborate with implementation and technical teams to align metrics with development capabilities. Present performance insights clearly to internal and external partners with actionable recommendations

We want you to be a person who:

• Has strong interest in home furnishing and retail with the ability to identify IKEA values and ways of working
• Brings proven experience in digital performance marketing, analytics and data-driven decision making
• Demonstrates strong analytical and problem-solving skills with the ability to translate complex data into meaningful insights and clear visual reports. Thinks strategically while remaining hands‑on in execution and optimization
• Confident in communicating performance insights to stakeholders at all levels, including senior management
• Shows curiosity towards the digital landscape and continuously seeks better ways to improve business impact. Adaptable to new tools, technologies and evolving digital trends
• Self-driven, commercially minded and motivated to deliver measurable results. Works effectively under pressure with flexibility and simplicity

IKEA, the world's largest home furnishing retailer, opened the first store in Indonesia, Alam Sutera (Tangerang) in 2014. We have grown to over 194,000 co-workers worldwide. Our culture is based on togetherness, enthusiasm and fun. We’re always looking for people who share our positive attitude and values.

PERFORMANCE MARKETING ADS SPECIALIST

PT CERIA BELAJAR EDUKASI INDONESIA

North Jakarta, Jakarta, ID

Digital Marketing Section Head