Digital & Media Associate

PT Darya - Varia Laboratoria Tbk; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading consumer goods company based in Jakarta is seeking a Digital Marketing Manager to lead their digital and media team. The role involves developing and executing strategies for brand awareness, overseeing campaigns, and managing social media and e-commerce. Ideal candidates should have at least 2 years of experience in digital marketing and proven success in the consumer goods sector. Strong analytical and communication skills are essential.

Qualifications

• Minimum 2 years of experience in digital marketing.
• Proven experience in consumer goods industry.
• Expertise in both digital and traditional media strategies.
• Hands-on experience in advertising, social media, e-commerce, SEO/SEM, and digital planning.

Responsibilities

• Develop and execute integrated digital and media strategies to drive brand awareness and sales.
• Lead and manage the digital & media team, ensuring effective collaboration and execution.
• Oversee advertising campaigns across digital and traditional channels.
• Manage social media platforms, e-commerce strategies, and SEO/SEM efforts to maximize reach and engagement.
• Monitor and analyze campaign performance metrics, optimizing strategies for better ROI.

Skills

Digital marketing experience

Data analysis

Communication skills

Stakeholder management

Ability to manage multiple projects

Tools

Google Analytics

Google Ads

Meta Business Suite

Job description

Responsibilities

• Develop and execute integrated digital and media strategies to drive brand awareness and sales.
• Lead and manage the digital & media team, ensuring effective collaboration and execution.
• Oversee advertising campaigns across digital and traditional channels.
• Manage social media platforms, e-commerce strategies, and SEO/SEM efforts to maximize reach and engagement.
• Collaborate with cross-functional teams to ensure media alignment with overall marketing objectives.
• Monitor and analyze campaign performance metrics, optimizing strategies for better ROI.
• Stay updated on industry trends and emerging digital technologies to maintain a competitive edge.

Requirements

• Minimum 2 years of experience in digital marketing.
• Proven experience in consumer goods industry.
• Expertise in both digital and traditional media strategies.
• Hands‑on experience in advertising, social media, e-commerce, SEO/SEM, and digital planning.
• Strong analytical skills and ability to measure campaign performance.
• Excellent communication and stakeholder management skills.
• Ability to analyze data and provide actionable insights for campaign improvement.
• Excellent communication and teamwork skills.
• Proficiency in digital marketing tools (Google Analytics, Google Ads, Meta Business Suite, etc.)
• Ability to adapt to fast‑paced environments and manage multiple projects simultaneously