Digital & Media Associate

PT Darya - Varia Laboratoria Tbk; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading consumer goods company in Jakarta seeks an experienced digital marketing professional to develop and execute integrated media strategies. This role includes leading a digital team, managing advertising campaigns, and optimizing performance across various channels. The ideal candidate has at least 2 years of experience, proven expertise in digital and traditional media, and strong analytical skills for measuring campaign success. Join a dynamic team to drive brand awareness and sales effectively.

Qualifications

• Minimum 2 years of experience in digital marketing.
• Proven experience in consumer goods industry.
• Expertise in both digital and traditional media strategies.

Responsibilities

• Develop and execute integrated digital and media strategies to drive brand awareness and sales.
• Manage social media platforms, e-commerce strategies, and SEO/SEM efforts.
• Monitor and analyze campaign performance metrics.

Skills

Digital marketing experience

Communication skills

Analytical skills

Teamwork skills

Tools

Google Analytics

Google Ads

Meta Business Suite

Job description

Responsibilities

• Develop and execute integrated digital and media strategies to drive brand awareness and sales.
• Lead and manage the digital & media team, ensuring effective collaboration and execution.
• Oversee advertising campaigns across digital and traditional channels.
• Manage social media platforms, e-commerce strategies, and SEO/SEM efforts to maximize reach and engagement.
• Collaborate with cross-functional teams to ensure media alignment with overall marketing objectives.
• Monitor and analyze campaign performance metrics, optimizing strategies for better ROI.
• Stay updated on industry trends and emerging digital technologies to maintain a competitive edge.

Requirements

• Minimum 2 years of experience in digital marketing.
• Proven experience in consumer goods industry.
• Expertise in both digital and traditional media strategies.
• Hands-on experience in advertising, social media, e-commerce, SEO/SEM, and digital planning.
• Strong analytical skills and ability to measure campaign performance.
• Excellent communication and stakeholder management skills.
• Ability to analyze data and provide actionable insights for campaign improvement.
• Excellent communication and teamwork skills.
• Proficiency in digital marketing tools (Google Analytics, Google Ads, Meta Business Suite, etc.)
• Ability to adapt to fast-paced environments and manage multiple projects simultaneously