Digital Marketing SPV

Webuy; Pluit; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading digital marketing firm in Indonesia is seeking a Digital Marketing Specialist to plan and optimize advertising campaigns across Meta Ads, Google Ads, and TikTok Ads. This role requires over 2 years of experience in digital marketing, managing significant ad budgets, and collaboration with creative teams. Strong analytical and leadership skills are essential for driving campaign success and generating actionable insights.

Qualifications

• 2+ years of experience in digital marketing or performance marketing.
• Experience managing monthly ad budgets of IDR 50 million or more.
• Strong understanding of audience targeting and performance metrics.

Responsibilities

• Plan, manage, and optimize digital advertising campaigns.
• Track and analyze campaign performance using key metrics.
• Generate performance reports and provide actionable insights.

Skills

Digital marketing

Performance marketing

Audience targeting

Data analysis

Leadership

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Job description

Plan, manage, and optimize digital advertising campaigns across Meta Ads (Facebook & Instagram), Google Ads, and TikTok Ads.

Key Responsibilities

• Plan, manage, and optimize digital advertising campaigns across Meta Ads (Facebook & Instagram), Google Ads, and TikTok Ads.
• Manage and monitor monthly advertising budgets of IDR 50 million or more.
• Develop content plans for digital ads in collaboration with the creative team (visuals & copywriting).
• Set up, test, and optimize campaigns to ensure maximum ROI.
• Track and analyze campaign performance using key metrics such as CPL, CPA, and ROAS.
• Identify audience segments and develop effective targeting and funneling strategies.
• Generate performance reports and provide actionable insights for improvement.
• Collaborate with internal teams to align marketing efforts with overall brand and business goals.
• Support lead generation campaigns and optimize for conversion.

Requirements

• Minimum 2+ years of experience in digital marketing or performance marketing.
• Proven experience managing monthly ad budgets of at least IDR 50 million.
• Proficient in Meta Ads Manager, Google Ads, and TikTok Ads platforms.
• Strong understanding of audience targeting, funnel strategy, and performance metrics.
• Analytical mindset with the ability to interpret data and translate it into strategy.
• Experienced in working with creative and content teams to produce effective ad creatives.
• Strong communication, time management, and leadership skills.
• Experience in lead generation is a strong advantage.