Digital Marketing Specialist

Epicareer; Sleman; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A dynamic hiring platform in Indonesia is seeking a Digital Marketing Specialist to manage and optimize paid ad channels for B2B employer acquisition. The role requires at least 2 years of experience in digital marketing, proficiency in Facebook Ads and Google Ads, and strong creative and copywriting skills. You will work on various campaigns, analyze performance, and collaborate with the marketing team. Competitive benefits including performance rewards and medical claims are offered.

Benefits

Challenging tasks in an international team

Annual, sick, special, and menstrual leave

Performance rewards

Laptop and supporting hardware provided

Casual attire

Medical claims

Optical and dental benefits

Qualifications

• Minimum 2 years of experience in digital marketing (preferably B2B or employer acquisition).
• Strong hands-on experience with Facebook Ads and Google Ads.
• Good creative and copywriting skills for employer/HR audiences.
• Familiar with lead generation fundamentals and landing page optimisation.

Responsibilities

• Plan, execute, and optimise Facebook Ads & Google Ads for B2B lead generation.
• Manage CPL, CPA, ROAS, A/B testing, and UTM tracking.
• Create high-performing ad creatives: images, short videos, and copy.
• Build and optimise landing pages for visibility and conversions.
• Analyse campaign results and provide actionable insights.
• Collaborate with the marketing team to generate leads.

Skills

Facebook Ads

Google Ads

Creative skills

Copywriting

Data-driven decision making

Tools

Canva

Job description

AJobThing (Maukerja • Ricebowl • Epicareer) is one of SEA’s fastest-growing hiring platforms, helping employers across Malaysia hire faster through smart job ads, AI‑matching, and employer branding tools. We’re expanding our marketing team to accelerate our B2B growth. We’re looking for a Digital Marketing Specialist who can independently manage paid ads channels and scale our employer acquisition efforts.

What You’ll Do

1. Plan, execute, and optimise Facebook Ads & Google Ads for B2B employer lead generation
2. Manage CPL, CPA, ROAS, A/B testing, and UTM tracking
3. Create high‑performing ad creatives: static images, short videos, and persuasive copy
4. Build and optimise landing pages to drive search visibility and conversions using gemini, v0, or other tools
5. Analyse campaign results and provide weekly actionable insights
6. Collaborate with the marketing team to create campaigns and grow B2B using referral, free employer tools, or others to generate leads

Requirements

1. Minimum 2 years of experience in digital marketing (preferably B2B or employer acquisition)
2. Strong hands‑on experience with Facebook Ads and Google Ads
3. Good creative and copywriting skills, especially for employer/HR audiences
4. Experience in creating visuals using Canva or similar tools
5. Data‑driven, independent, and able to manage multiple campaigns
6. Familiar with lead generation fundamentals and landing page optimisation

Additional information

Working hours : Monday - Friday (Semi flexi working hours)

Location

Location : Sleman, Yogyakarta

Benefits

• Challenging yet exciting tasks and target, working in international team.
• Annual leave, sick leave, special leave, menstrual leave.
• Performance rewards.
• Laptop & supporting hardware will be provided.
• Casual Attire.
• Medical Claims.
• Optical & Dental benefits