Digital Marketing Specialist

HeyRCG!; Provinsi Bali; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading marketing agency in Bali is seeking a Digital Marketer specialised in paid ads to join their creative team. The ideal candidate will manage various campaigns, analyse performance, and effectively collaborate with clients and internal teams. A minimum of 2 years of experience in digital marketing is required, along with strong English communication skills and proficiency in tools such as Meta Ads Manager and Google Ads.

Qualifications

• 2+ years of experience in digital marketing with a focus on paid ads.
• Strong written and verbal English communication skills.
• Proficiency with Meta Ads Manager and Google Ads.

Responsibilities

• Plan, launch, and manage paid advertising campaigns on Meta platforms.
• Develop audience targeting strategies and perform A/B testing.
• Generate performance reports with actionable insights for clients.

Skills

Digital marketing

Paid ads management

Data analysis

Client communication

Reporting

Education

Degree in Marketing, Communications, or related field

Tools

Meta Ads Manager

Google Ads

Klaviyo

Shopify

Google Sheets

Slack

Job description

HeyRCG is a marketing and consultancy agency committed to supporting the growth and success of businesses. With teams based in South Yarra and Umalas, we work as an extension of our clients; collaborative, curious, and passionate about helping people thrive.

We're looking for a Digital Marketer specialising in paid ads to join our fast-paced, creative team in Bali. You’ll work across a range of industries, assisting in the execution and optimisation of digital marketing campaigns. This role is ideal for someone who is adaptable, proactive, and eager to learn within a supportive and dynamic agency environment.

Responsibilities

Campaign Execution & Optimisation

• Plan, launch, and manage paid advertising campaigns on Meta platforms using Ads Manager.
• Set up and manage Google Ads campaigns, including Search and Performance Max.
• Develop audience targeting strategies and perform A/B testing on creative, copy, audiences, and bidding strategies.
• Analyse campaign performance and optimise for maximum ROI.
• Set up and manage Facebook Pixel and Google Tag Manager.
• Create, test, and manage email campaigns in Klaviyo, including performance tracking and reporting.
• Ensure accurate tracking of customer events and e-commerce triggers in Klaviyo for segmentation and targeting.

Ecommerce & CRM Support

• Integrate paid advertising efforts with Shopify and Klaviyo to support e-commerce sales funnels and customer journeys.
• Monitor and maintain pixel and conversion tracking for accurate reporting and retargeting.

Reporting & Analysis

• Generate performance reports with actionable insights for clients and internal teams.
• Provide clear recommendations for campaign improvements based on data.

Cross-Channel Coordination

• Work closely with designers and copywriters to brief and review ad creative.
• Coordinate consistent messaging and tracking across Meta Ads, Google Ads, Klaviyo, and Shopify.

Client & Team Collaboration

• Communicate effectively with clients to align on goals, budgets, and expectations.
• Share knowledge with the team to support a culture of continuous improvement.

Requirements

• 2+ years of experience in digital marketing with a focus on paid ads
• Strong written and verbal English communication skills
• Degree in Marketing, Communications, or related field (preferred but not essential with relevant experience)
• Proficiency with Meta Ads Manager and Google Ads
• Solid understanding of paid media KPIs, attribution models, and customer lifecycle marketing
• Ability to interpret data and translate insights into strategic actions
• Confident presenting results and recommendations directly to clients
• Comfortable using tools such as Google Sheets, Docs, and Slack.
• Organised, dependable, and proactive in asking questions
• Curious about trends, algorithms, and audience behaviours
• Able to manage multiple tasks and prioritise effectivelyCollaborative and eager to contribute ideas

Bonus (Nice to Have)

• Previous experience in a creative or marketing agency
• Familiarity with other paid platforms such as TikTok Ads or Pinterest Ads