Digital Marketing Specialist

PT Iora Dermajaya Utama; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading dermatology group in Jakarta is seeking a Social Media and Brand Specialist to lead brand strategies and manage social media presence. This role involves driving brand growth through partnerships and creative content across various platforms. The ideal candidate has a Bachelor’s degree in Marketing or related fields, 3+ years of relevant experience, and excellent communication skills. This position requires on-site work.

Qualifications

• Minimum 3 years of experience in social media management or brand strategy.
• Strong knowledge of social media platforms and analytics.
• Experience in managing brand collaborations is a plus.

Responsibilities

• Manage daily social media operations and content creation.
• Develop and execute strategic social media strategies.
• Analyze social media performance metrics and optimize accordingly.
• Plan and execute online and offline events.
• Negotiate contracts with KOLs and influencers.

Skills

Social media management

Influencer partnerships

Leadership skills

Communication skills

Project management

Content creation

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

We are looking for an enthusiastic Social Media and Brand Specialist who will lead the development and execution of social media strategies, manage brand presence across all platforms and oversee partnerships with third parties for online and offline initiatives across all Brands under Aganaya Group.

This role focuses on driving brand growth and engagement across both online and offline platforms through strategic partnerships and compelling content. You should have excellent communication skills and be able to express our Brands' views creatively. The goal is to deliver effective marketing programs that will help our awareness, sales, and growth.

RESPONSIBILITIES

• Manage daily social media operations, including content creation, planning, scheduling, and monitoring across all platforms (Instagram, TikTok, Facebook, LinkedIn, Brand's Website)
• Brainstorm and develop ideas for creative brand campaigns, including seasonal and product‑specific initiatives
• Develop and execute social media strategies that align with brand goals and drive user engagement and growth
• Analyze social media performance metrics and adjust strategies to optimize engagement, traffic, and conversion rates
• Create engaging, high‑quality content in collaboration with internal teams or external agencies, ensuring all content is aligned with the brand voice and guidelines
• Identify and manage relationships with influencers, KOLs, affiliators and community to enhance brand visibility and credibility
• Negotiate contracts, deliverables, and budgets with KOLs and influencers for campaigns
• Plan and execute partnerships and collaborations with other brands.
• Plan, organize, and manage both online and offline events to enhance brand visibility
• Prepare weekly and monthly reports on social media performance, partnership activities, and event outcomes

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Public Relations or related field
• Minimum 3 years of experience in social media management, influencer partnerships or brand strategy
• Strong leadership skills
• Ability to work under pressure and meet tight deadlines
• Experience working with KOLs, influencers, or managing brand collaborations is a plus
• Experience in both online and offline marketing initiatives
• Strong knowledge of social media platforms, content creation, analytics, and influencer marketing
• Excellent communication and project management skills
• Creative, detail‑oriented, results‑driven, and a team player
• Must work on‑site at the office

PT Iora Dermajaya Utama is a company under the Aganaya Group, which operates in the field of dermatology. Aganaya Group itself has several business fields, namely medical aesthetic clinic, retail skincare and food and beverage (F&B).

Our dermatology clinic is focused in aesthetic and skin problems/diseases. Our treatment is supported by advanced technologies, specialist doctors and medical staffs who have years experience.

Our office are located in Lebak Bulus, Jakarta Selatan.