Digital Marketing Specialist

Kids Worldwide Edutainment B.V.; Daerah Khusus Ibukota Jakarta; Remote; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading edutainment company is seeking a fully-remote Digital Marketing Specialist based in Indonesia. The ideal candidate will have 2+ years experience in digital marketing campaigns focused on the US and Australian markets. Responsibilities include planning and executing strategies, creating marketing content, and analyzing campaign performance. Strong English communication skills and proficiency in marketing tools are required. This role offers a freelance contract with a long-term perspective.

Qualifications

• 2+ years of experience in digital marketing campaigns including social media and content marketing.
• Proficiency in English with strong writing skills.
• Ability to work independently and proactively.

Responsibilities

• Plan and execute digital marketing strategies to drive traffic and sales.
• Create and manage digital marketing campaigns across various channels.
• Monitor and analyze campaign performance for optimization.

Skills

Digital marketing campaigns

Excellent English communication

Copywriting skills

Marketing analytics

Design skills

Tools

Google Analytics

Canva

Adobe Creative Cloud

Job description

Kids Worldwide Edutainment (KWED) is an impact venture capital firm focused on edutainment (education + entertainment) solutions for kids aged 0-12 years old. We are based in The Hague, Netherlands. We support edutainment start- and scaleups with capital, practical business development, and scaling.

Our portfolio companies range from e-commerce platforms, to mobile applications (Kidiyo, Classigogo), to consumer products (Kidiyo, Rebel Cactus, ToolKid), and services (Zit met Pit).

At KWED, we have a mission to empower happy, healthy and resilient kids through edutainment. We envision a world where all kids play to learn anywhere and anytime. Our Big Hairy Audacious Goal (BHAG) is to be the #1 pioneer in creating an edutainment ecosystem, reaching and positively impacting 100 million kids across diverse communities and backgrounds by 2035.

is a webshop and distributor for Montessori products. We focus on high quality sustainable and durable toys, furniture, and materials. Our ambition is to be the global market leader within the Montessori niche. We are currently present in the US and Australia for English-speaking markets.

As a part of Kids Worldwide Edutainment, we are passionate about helping children learn through play while delivering excellent customer experience.

We are seeking a Fully-Remote Digital Marketing Specialist with 2+ years experience in digital marketing campaigns. This role will be based remotely in Indonesia.

As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing strategies to drive quality visitor traffic and sales on This mainly consists of planning, creating, and managing digital marketing campaigns across various marketing channels (social media, newsletter, content, influencer, etc.). These campaigns will be focused on the US and Australia markets.

You will determine your work hours. Once determined, you will stick to the agreed work hours. Your work hours may be adjusted in joint consultation.

You will work directly with the Business Lead of MontiPlanet and collaborate with other marketeers. You will largely work independently. Communication via email, chat or video call will take place as required. Weekly video calls will be scheduled to discuss progress.

Responsibilities

• Plan and execute digital marketing strategies to drive quality visitor traffic and sales.
• Create engaging (video) content and manage digital marketing campaigns on various channels including organic/paid social media (Facebook, Instagram, Pinterest), newsletter/email marketing, content marketing, influencer marketing, etc.
• Collaborate with team to deliver appealing and impactful marketing creatives and copies.
• Monitor and analyze the performance of digital marketing campaigns for effectiveness and optimization.

Requirements

• 2+ year experience in digital marketing campaigns (social media, newsletter/email marketing, content marketing, influencer marketing)
• Excellent English communication (verbal and written) with strong copywriting skills
• Good working knowledge of marketing analytic, design, and video editing tools (e.g., Google Analytics, Canva, Adobe Creative Cloud)
• Ability to work independently, proactively and cross-functionally in a fast-paced environment with strong work ethic and attention to details
• Affinity with edutainment (education + entertainment) for children / Montessori and its corresponding target audience (parents of young children) is a plus point

Conditions

• Agreement of service: Freelance contract. The objective is to work together for the long term (10+ years for comparable positions in the past).
• Requirement to comply with applicable laws as a freelancer or independent contractor in respective country of residence.
• Work hours per week: 40 hours.
• Work location: Indonesia.
• Work environment: Dedicated quiet workspace without distractions.
• Work equipment: Usage of own laptop or desktop computer with access to reliable high-speed internet.

Application Process

• Resume / CV (in English)
• Cover letter (in English). In your cover letter, please state your earliest start date and your expected monthly salary (for 40 hours per week in IDR)

Please send your application to with the following documents.

Selected candidates will be invited for an initial screening call and followed by interview(s) with the team. We are a fully-remote team. The entire hiring process will take place remotely via video calls (Google Meet).

All applications are treated with the utmost discretion. By sending an application, you understand that your data will be solely held and used for the purposes of candidacy consideration by Kids Worldwide Edutainment and its Group of Companies.