Digital Marketing (Performance Marketing & Data Analyst)

KLAR Smile; Jakarta Utara; On-site; IDR 12.000.000 - 20.000.000; Full time

Job summary

A local oral-care start-up in Indonesia is seeking a Digital Marketing (Performance Marketing & Data Analyst) to lead marketing strategy and oversee performance campaigns. The ideal candidate has 2-4 years of performance marketing experience, strong analytical skills, and proficiency in analytics tools. This role involves cross-functional collaboration to achieve business goals and improve digital media performance.

Qualifications

• 2-4 years of experience in performance marketing, with at least 2 years in a leadership role.
• Strong analytical and problem-solving skills.
• Detail-oriented with strong project management skills.

Responsibilities

• Oversee planning, execution, and optimization of performance campaigns across multiple channels.
• Develop and lead performance marketing strategy aligned with business goals.
• Manage and optimize the digital media budget across multiple channels.
• Drive campaign management on Meta, Google, TikTok, and other platforms.
• Build dashboards, track KPIs, and analyze performance.

Skills

Performance marketing

Leadership skills

Communication

Cross-functional collaboration

Campaign management

Analytical skills

Project management

Tools

Google Ads

Facebook Ads Manager

TikTok Ads

Google Analytics

Data Studio

Google Sheets

Google Tag Manager

Job description

Digital Marketing (Performance Marketing & Data Analyst)

Requirements:

• 2‑4 years of experience in performance marketing, with at least 2 years in a leadership role.
• Excellent leadership, communication, and cross‑functional collaboration skills.
• Experience managing and optimizing campaigns with significant budgets on platforms such as Google Ads, Facebook Ads Manager, TikTok Ads, etc.
• Proficiency in analytics tools (Google Analytics, Data Studio, Google Sheets) and knowledge of tracking and attribution tools (e.g., Google Tag Manager, Pixel implementation).
• Strong analytical and problem‑solving skills.
• Detail‑oriented with strong project management skills.

Responsibilities:

• Oversee the planning, execution, optimisation, and reporting of performance campaigns across multiple channels; own performance marketing budget and ROAS.
• Develop and lead the overall performance‑marketing strategy aligned with business goals.
• Own and optimise the digital media budget across multiple channels.
• Campaign management: plan, execute and optimise campaigns on Meta, Google, TikTok, and other platforms; drive consistent testing to maximise cost metrics.
• Data & analytics: build dashboards, track KPIs, deliver actionable insights; analyse full‑funnel performance to ensure channel efficiency.
• Cross‑functional collaboration: work closely with the brand team to ensure creative quality; explore and scale new performance channels and growth levers; keep up with industry trends, platform updates, and competitor strategies.

Klar Smile is an Indonesian start‑up company that offers a range of oral‑care products and dental services across more than 800 clinics nationwide.