Digital Marketing Officer

PT. Sakura Bloom Investments; Denpasar; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading investment firm in Bali is looking for a Digital Marketing Officer to oversee the planning and execution of digital marketing campaigns. The ideal candidate will have a Bachelor's degree and 1–3 years of experience in digital marketing, particularly in managing social media and paid advertising. The role emphasizes creativity and analytical skills to enhance brand awareness and support business growth. Opportunities for career growth and a supportive work environment are offered.

Benefits

Performance bonuses

Career growth and training

Friendly and supportive work environment

Qualifications

• Minimum 1–3 years experience in digital marketing.
• Experience in running paid ads and managing social media accounts.
• Strong understanding of SEO and analytics tools.
• Excellent writing skills in Bahasa Indonesia & English.

Responsibilities

• Plan, run, and optimize digital marketing campaigns.
• Develop content calendars for social media platforms.
• Improve website SEO ranking and track conversion goals.
• Manage email campaigns and analyze performance data.
• Prepare reports and monitor marketing KPIs.

Skills

Creativity

Analytical skills

Knowledge of digital trends

Engaging content creation

Ability to work under pressure

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Google Ads

Facebook Ads

Mailchimp

HubSpot

Google Analytics

Canva

Adobe Suite

Job description

The Digital Marketing Officer is responsible for planning, executing, and optimizing digital marketing campaigns across multiple online platforms. This role requires strong creativity, analytical skills, and a deep understanding of digital trends to drive brand awareness, generate leads, and support overall business growth.

Key Responsibilities

Paid Advertising

• Plan, run, and optimize paid ads on Google Ads, Facebook Ads, Instagram, TikTok, and YouTube.
• Conduct A/B testing on ads, landing pages, and creatives.
• Monitor daily ad performance and adjust budgets and targeting for best ROI.

Social Media Management

• Develop monthly content calendars for Instagram, TikTok, Facebook, and LinkedIn.
• Create engaging posts, captions, reels, stories, and short videos.
• Respond to comments, messages, and maintain active engagement.
• Track social media performance analytics.

SEO & Website Management

• Improve website SEO ranking through keyword research, content optimization, and backlink strategies.
• Manage website updates, banners, landing pages, and blogs.
• Track website traffic and conversion goals using Google Analytics / GA4.

Content Creation

• Work with design and photography/videography teams when needed.
• Ensure consistent brand voice across all platforms.

Email Marketing

• Manage email campaigns through Mailchimp / HubSpot / other tools.
• Build subscriber lists and create automation workflows.
• Analyze open rates, CTR, and conversions.

Reporting & Analytics

• Prepare weekly and monthly reports for management.
• Monitor KPIs such as CPC, CPL, ROAS, CTR, SEO ranking, engagement rate, etc.
• Suggest improvements and new strategies based on data.
• Coordinate with sales, operations, and creative teams to support marketing initiatives.
• Assist in planning promotions, seasonal campaigns, and product launches.
• Support offline marketing when necessary.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 1–3 years experience in digital marketing.
• Experience running paid ads and managing social media accounts.
• Strong understanding of Google Ads, Facebook Ads, SEO, and analytics tools.
• Ability to design basic marketing materials (Canva or Adobe Suite).
• Excellent writing (Bahasa Indonesia & English preferred).
• Strong creativity and ability to produce engaging content.
• Analytical thinking and ability to track KPIs.
• Able to work under pressure and meet deadlines.

Benefits

• Performance bonuses
• Career growth and training
• Friendly and supportive work environment