Digital Marketing Manager - Fashion Retail (North Jakarta)

Michael Page; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A recruitment consultancy is seeking a Digital Marketing Manager to lead digital and online sales for a new fashion category. The ideal candidate has over 5 years in digital marketing, preferably in fashion, with experience in managing significant budgets and targeting female audiences. This role offers competitive benefits and a dynamic working environment in Jakarta Utara, Indonesia.

Benefits

Competitive benefits

Growing company environment

Qualifications

• 5+ years of experience in overall digital marketing, preferably within fashion/personal care industry.
• Strong track record in initiating digital campaigns targeting female audiences.
• Experience managing monthly budget of minimum IDR 200,000,000.

Responsibilities

• Develop and execute comprehensive digital marketing strategies tailored to the audience.
• Manage and optimize campaigns across social media, email, SEO/SEM, Google Ads.
• Analyze and report on performance metrics and use insights to improve campaigns.

Skills

Digital marketing strategy development

Campaign management

Analytical skills

Content creation

SEO/SEM

Budget management

Tools

Google Ads

Email marketing tools

Job description

• Growing Company with Products Spearheading The Market
• Competitive Benefits

About Our Client

Our client is a rapidly growing company with retail products spearheading the market and is looking for Digital Marketing Manager to lead the overall digital and online sales initiatives for a newly launched fashion category.

Job Description

• Develop and execute comprehensive digital marketing strategies tailored to the audience
• Manage and optimize campaigns across channels including social media, email, SEO/SEM, Google Ads, influencer partnerships, and display advertising
• Plan and the content calendar for digital channels, ensuring alignment with product launches, promotions, and brand storytelling
• Analyze and report on performance metrics (traffic, engagement, conversions) and use data-driven insights to improve campaigns
• Oversee the company's social media presence and manage paid social strategies
• Collaborate with the creative team to produce visually compelling content that reflects the brand's aesthetic
• Manage digital marketing budgets and allocate spend effectively across channels

The Successful Applicant

• 5+ years of experience in overall digital marketing, preferably within fashion/personal care industry
• Strong track record in initiating digital campaigns targeting female audiences
• Experienced in managing monthly budget of minimum IDR 200,000,000/month is a must.
• Proficiency in digital marketing tools & strong understanding of SEO, SEM, email marketing, and performance marketing
• Proficiency in English is highly preferred

What's on Offer

• Growing Company with Products Spearheading The Market
• Competitive Benefits