Digital Marketing Manager

PT Allure Alluminio; Pluit; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading provider of aluminium systems in Indonesia is seeking an experienced performance marketing specialist. Responsibilities include managing multi-channel campaigns and budgets while optimizing ROAS. The ideal candidate has a minimum of 5 years in performance marketing and strong skills in SEO/SEM. Proficiency in tools like Meta Ads and Google Ads is required. A dynamic workplace committed to innovative solutions awaits you.

Qualifications

• Minimum 5 years experience in performance marketing, SEO/SEM, or growth marketing.
• Proven success managing multi-brand or regional campaigns.
• Strong analytical skills with digital budget management experience.

Responsibilities

• Plan, execute, and optimize multi-channel campaigns.
• Manage monthly paid ad budgets ensuring positive ROAS.
• Build unified reporting dashboards for awareness, leads, conversion, and CPL.

Skills

Performance marketing

SEO/SEM

Data analysis

Marketing automation

Fluent in English

Fluent in Bahasa Indonesia

Tools

Meta Ads

Google Ads

GA4

HubSpot

Job description

Plan, execute, and optimize multi‑channel campaigns (Meta, Google, YouTube, LinkedIn).

Manage monthly paid ad budgets and ensure positive ROAS across all IPs.

Performance & Analytics

Build unified reporting dashboards for awareness, leads, conversion, and CPL.

Collaborate with Sales and IT to track and attribute digital‑sourced revenue.

Translate insights into actionable improvements across all campaigns.

SEO / SEM & Web

Own keyword strategy, backlinking, and technical SEO optimization.

Coordinate website revamps for Astral, Forise, and Alphamax to improve UX and conversion.

Ensure content aligns with brand positioning and target audience needs.

CRM & Automation

Co‑lead CRM (HubSpot) implementation with VP Marketing & IT.

Set up lead scoring, nurturing workflows, and automated email campaigns.

Develop lead source taxonomy and tracking for marketing attribution.

Identify and pilot AI tools for content generation, automation, and predictive analytics.

Continuously research and test emerging digital trends relevant to architecture/home‑living industries.

Requirements

Minimum 5 years experience in performance marketing, SEO/SEM, or growth marketing.

Proven success managing multi‑brand or regional campaigns.

Strong analytical skills; proficiency in Meta Ads, Google Ads, GA4, HubSpot (or similar).

Experience managing digital budgets exceeding IDR 100M/month.

Ability to build data dashboards and integrate cross‑platform reporting.

Knowledge of marketing automation, retargeting, and lead nurturing.

Fluent in English & Bahasa Indonesia (written and verbal).

Company Overview

Allure Industries is the leading provider of aluminium systems for facades, both residential and commercial projects. We design, produce and install interior and exterior products made from aluminium for high‑rise buildings and residential developments.

Vision & Mission

• +51% market share of doors and windows by 2028
• 12 Million happy Customers by 2030

Core Values

• DO IT Happy
• Dynamic
• Open Mind Open Heart
• Impactful
• Transformational
• Happy