Digital Marketing Manager

Simbadda Group; Pluit; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading digital marketing firm in Indonesia is seeking a Digital Marketing Manager to drive their digital strategy and oversee e-commerce performance. The ideal candidate will have 7–10 years of experience in digital marketing with a strong focus on managing e-commerce platforms and marketing analytics. Proficiency in both Bahasa Indonesia and English is required. This role emphasizes team leadership and collaboration across functions.

Qualifications

• 7–10 years of digital marketing experience, including at least 3–5 years in a managerial role.
• Proven experience managing e-commerce platforms, website performance, and mobile app marketing.
• Deep understanding of SEO/SEM and digital analytics tools.

Responsibilities

• Develop and implement an integrated digital strategy covering e-commerce and mobile apps.
• Manage online stores across marketplaces and optimize product listings.
• Oversee UX/UI improvements, SEO/SEM, and analytics tracking.

Skills

Digital marketing

E-commerce optimization

Team leadership

Analytical skills

Cross-functional collaboration

Fluent in Bahasa Indonesia

Fluent in English

Education

Bachelor's or Master's degree in Marketing, Business, or Communication

Tools

GA4

Google Ads

Meta Business Suite

TikTok Ads

HubSpot

Odoo

Salesforce

Data Studio

Power BI

Job description

Job Description

• Digital Strategy & Omnichannel Growth: Develop and implement an integrated digital strategy covering e-commerce, website, and mobile apps to maximize traffic, conversion, and retention.
• E-Commerce Performance & Optimization: Manage online stores across marketplaces and direct-to-consumer platforms, optimize product listings, campaigns, and promotions to achieve revenue targets.
• Website & Mobile App Management: Oversee UX/UI improvements, SEO/SEM, analytics tracking, and conversion funnel optimization across the website and mobile applications.
• Performance Marketing & Media Buying: Plan, execute, and optimize paid media campaigns (Google, Meta, TikTok, DSP) focused on driving sales and app installs with measurable ROI.
• Content, Social Media & CRM Integration: Lead digital content strategy, social media engagement, influencer partnerships, and CRM-based marketing automation for personalized customer journeys.
• Data & Marketing Analytics: Use analytics dashboards (GA4, Meta, CRM data) to monitor performance, track customer behavior, and refine marketing decisions through actionable insights.
• Budget Management & ROI Tracking: Develop, manage, and optimize digital marketing and e-commerce budgets to ensure efficiency and profitability.
• Team Leadership & Cross-Functional Collaboration: Build and guide a cross-functional digital team (SEO, ads, design, e-commerce ops) and collaborate with IT, Brand, and Sales for unified execution.

Minimum Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or Communication from a reputable university.
• 7–10 years of digital marketing experience, including at least 3–5 years in a managerial role.
• Proven experience managing e-commerce platforms, website performance, and mobile app marketing.
• Deep understanding of SEO/SEM, Google Ads, Meta Business Suite, TikTok Ads, and digital analytics tools (GA4, Data Studio, Power BI).
• Experience integrating CRM and marketing automation systems (e.g., HubSpot, Odoo, Salesforce, or similar).
• Strong analytical, leadership, and cross-functional communication skills.
• Fluent in Bahasa Indonesia and English (written and spoken).