Digital Marketing Lead

Talent Insider; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A growing HR Consultancy in Jakarta seeks a Digital Marketing Specialist. You will lead digital advertising, SEO, and ASO campaigns, guiding teams for optimal execution and performance analysis. The ideal candidate has extensive experience in managing digital marketing strategies and using tools like Google Analytics. This role promotes continuous growth in digital presence while leveraging strong analytical skills.

Qualifications

• Extensive experience managing Digital Ads, SEO, ASO, and CRM campaigns.
• Proficient in using marketing analytics tools.
• Strong analytical skills with data interpretation ability.

Responsibilities

• Provide guidance to digital marketing teams.
• Monitor key performance indicators across teams.
• Develop comprehensive digital marketing strategies.

Skills

Digital Ads management

SEO expertise

ASO experience

Data analysis

Marketing analytics tools proficiency

Tools

Google Analytics

SEMRush

Firebase

Looker Studio

Job description

Overview

Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.

Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to assist our client in recruitment and branding strategy.

Responsibilities

• Provide guidance and support to the Digital Ads, SEO, and ASO teams, ensuring effective execution of cohesive strategies across all digital marketing channels.
• Monitor and analyze key performance indicators across teams to inform data-driven decisions that promote ongoing optimization and improvement.
• Develop and implement comprehensive digital marketing strategies aligned with business goals to drive growth in digital presence.

Qualifications

• Extensive experience managing Digital Ads, SEO, ASO, and CRM campaigns, particularly in sectors such as investment or financial services.
• Proficient in using marketing analytics tools and attribution platforms, including Google Analytics, Ads Dashboard, SEMRush, Google Play Console, Firebase, Appsflyer, MoEngage, etc.
• Experience with data visualization tools such as Metabase and Looker Studio is an advantage.
• Strong analytical skills with a demonstrated ability to interpret complex data and make strategic, data-driven decisions.