Digital Marketing - KOL specialist

PT AUTON BIOTECH INDONESIA; Jakarta Pusat; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading beauty tech firm in Indonesia is seeking a candidate experienced in establishing partnerships with talents and KOLs within social media. The role requires strong communication and negotiation skills, along with an understanding of the beauty niche, particularly on TikTok. The ideal candidate will develop effective collaboration plans and content strategies to drive engagement and conversion.

Qualifications

• Experience in talent/KOL business collaboration, affiliate marketing, or social media operations is a plus.
• Deep understanding of the social media ecosystem, especially TikTok.
• Possess excellent communication, negotiation, and interpersonal skills.

Responsibilities

• Actively search, screen, and establish relationships with talents/KOLs in the beauty field.
• Handle business negotiations and contract signing for collaborations.
• Create content strategies that drive conversion.

Skills

Talent/KOL business collaboration

Data analysis

Communication skills

Negotiation skills

Project management

Job description

Responsibilities

• Actively search, screen, and establish collaborative relationships with talents/KOLs in the beauty field across various platforms (e.g., TikTok, Instagram, YouTube).
• Handle business negotiations, contract signing, and follow-up processes for collaborations with talents/KOLs and their teams.
• Customize collaboration plans (video content, live streaming) for talents based on product characteristics and company marketing goals.
• Create high-performing content strategies that drive conversion, collaborate with creators, and track & analyze performance to optimize results.
• Analyze and identify performance data, trending products, and create content that effectively drives conversion.
• Manage and maintain relationships with talents, build stable long-term partnerships, and expand the talent resource database.
• Track and analyze collaboration data (e.g., reach, engagement rate, sales) to evaluate effectiveness and optimize strategies.

Qualifications

• Experience in talent/KOL business collaboration, affiliate marketing, or social media operations is a plus.
• Deep understanding of the social media ecosystem, especially TikTok, and familiar with KOLs and affiliate programs in the beauty niche.
• Possess excellent communication, negotiation, and interpersonal skills, able to effectively build relationships with various types of people.
• Result-oriented, with good data analysis and project management skills.
• Good in English is a Plus