Digital Marketing Assistant Manager - Grand Hyatt Jakarta

National Black MBA Association; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A premier association for business professionals in Jakarta is seeking a Digital Marketing Manager to develop and implement effective marketing strategies aimed at boosting visibility and driving revenue. The ideal candidate will have a Bachelor’s degree in marketing or related fields and 3–5 years of experience, ideally within the luxury hospitality sector. Strong skills in SEO/SEM, analytics, and content creation are essential for success in this role.

Qualifications

• 3–5 years’ proven experience in digital marketing and e-commerce, ideally in luxury hospitality.
• Strong expertise in paid advertising and campaign management.
• Experience in budget management and cost control.

Responsibilities

• Develop and implement digital marketing and e-commerce strategies.
• Lead online sales initiatives and optimize customer journeys.
• Plan and manage paid media and performance marketing campaigns.

Skills

SEO/SEM expertise

Digital marketing experience

Communication skills

E-commerce proficiency

Content creation skills

Education

Bachelor’s degree in marketing, E-Commerce, Communications, or related field

Tools

Google Analytics

Meta Business Suite

Job description

Responsibilities

• Develop and implement digital marketing, social media, and e-commerce strategies to achieve business goals
• Lead online sales initiatives to increase direct bookings, optimize customer journeys, and drive revenue
• Plan and manage paid media, SEO/SEM, and performance marketing campaigns to maximize visibility and ROI
• Monitor KPIs, analyze performance data, and provide actionable insights and regular reports
• Manage content creation, campaigns, and influencer collaborations to showcase the hotel’s unique experiences
• Oversee annual online marketing budget, ensuring cost efficiency and effective allocation of resources
• Collaborate with Marketing Communication and PR, Sales and F&B teams to align campaigns with promotions and key events

Qualifications

• Bachelor’s degree in marketing, E-Commerce, Communications, or related field
• 3–5 years’ proven experience in digital marketing and e-commerce, ideally in luxury hospitality
• Strong expertise in SEO/SEM, paid advertising, content creation, and campaign management
• Proficiency in analytics and e-commerce tools (Google Analytics, Meta Business Suite, booking platforms)
• Excellent communication, copywriting, and visual storytelling skills
• Experience in budget management and cost control
• Creative, analytical, and results-driven, with a passion for luxury hospitality
• Experience in a business hotel location will be an added advantage