Digital Marketing

PT LUYU MACHINERY GROUP; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A fast-growing global heavy equipment company in Indonesia is seeking an experienced Digital Marketing professional to manage and optimize end-to-end paid campaigns across various digital platforms. The role requires 2–5 years of performance marketing experience, expertise in tools like Meta Ads Manager and TikTok Ads, as well as strong analytical skills. This position offers the opportunity to drive significant digital growth and experiment with innovative marketing strategies.

Qualifications

• 2–5 years of experience in performance/digital marketing.
• Hands-on expertise with Meta Ads Manager and TikTok Ads.
• Understanding of attribution models and pixel tracking.

Responsibilities

• Manage end-to-end paid campaigns across various platforms.
• Track and analyze key metrics for performance optimization.
• Collaborate with creative team to produce effective marketing assets.

Skills

Data-driven mindset

Analytical skills

Communication skills

Education

Bachelor’s degree in Technology/Science/Engineering/Marketing

Tools

Meta Ads Manager

TikTok Ads

Analytics tools

Job description

Luyu Machinery Group, a fast-growing global heavy equipment company in Indonesia, is looking for an experienced professional to join our team as Digital Marketing.

About the Role

We’re looking for a data-driven and creative Digital Marketing to scale our digital growth. You will manage end-to-end paid campaigns, optimize performance, and ensure every marketing effort drives maximum impact.

Plan, execute, and optimize paid campaigns across channels (Meta, TikTok, LinkedIn)

Manage full-funnel performance: audience targeting, bidding strategy, A/B testing, and conversion optimization

Track and analyze key metrics (CPC, CPM, ROAS, CPA, CTR, CVR, etc.)

Collaborate with creative team to produce high-performing assets

Conduct market, competitor, and keyword research

Build dashboards and reports to communicate insights and results

Manage marketing budgets to maximize ROI

Identify new growth opportunities and experiment with performance strategies

Bachelor’s degree in Technology/Science/Engineering/Marketing or other related field.

2–5 years of experience in performance/digital marketing

Hands‑on expertise with Meta Ads Manager, TikTok Ads, and analytics tools.

Strong analytical skills and data‑driven mindset

Experience managing monthly paid ads budgets

Understanding of attribution models, pixel tracking, and marketing funnels

Strong communication and problem‑solving skills

Bonus: experience with landing page optimization, SEO basics, CRM, or marketing automation tools