Digital Growth Manager (Performance & Media Buying)

GoDrinks Indonesia; Denpasar; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading beverage e-commerce platform in Bali is looking for a Digital Marketing Manager who will be responsible for managing a substantial ad budget. This role focuses on performance marketing strategies that leverage AI analysis for optimization across multiple media channels. Applicants should have a solid background in media buying and budget management, with experiences targeting specific demographics. Join us to directly impact growth in Bali's vibrant e-commerce environment.

Benefits

No design or content creation duties

Support from a dedicated team of professionals

Direct impact on e-commerce growth

Qualifications

• You must have a performance background in media buying or growth hacking.
• Experience managing a budget of IDR 50M - 100M+ monthly.
• Deep understanding of targeting strategies for the Bali market.

Responsibilities

• Manage monthly ad spend across multiple platforms focusing on ROAS.
• Build and refine audience segments targeting tourists and residents.
• Deliver data-heavy reports on customer acquisition costs.

Skills

Performance Marketing

Data Analysis

Budget Management

Segmentation

AI Tools

Tools

Google Ads

Meta Ads Manager

Google Analytics 4 (GA4)

Job description

About the Role

We are looking for a highly analytical Digital Marketing Manager with a Growth Hacking mindset to manage the ad spend for Godrinks.com. You will not be responsible for content creation or design—we have a dedicated in-house creative team of 7 people for that. Your sole focus is distribution: ensuring the right creative reaches the right audience at the right time to drive sales. You will use AI tools to analyze data, optimize bidding, and scale our IDR 50-100M monthly budget.

Key Responsibilities

• Paid Media Strategy: Manage and deploy the monthly budget across Meta (Facebook/Instagram), Google (Search, Maps, Display), and TikTok with a strict focus on ROAS (Return on Ad Spend).
• Advanced Segmentation: Build and refine granular audience segments to capture specific demographics in Bali:
  • Short-term Tourists: Geo-targeting specific areas (Seminyak, Uluwatu) and “intent to travel” audiences.
  • Expats/Residents: Retargeting based on previous purchase behavior and lifestyle interests.
• Creative Briefing: Act as the “client” to our internal design team. Tell them exactly which formats and hooks are performing best based on your data analysis so they can produce winning assets.
• AI-Driven Optimization: Use AI tools to automate bidding strategies, predict trends, and analyze large datasets to identify wasted spend immediately.
• Funnel Optimization: Specific focus on the “Acquisition” phase—turning cold traffic from search and social into first-time website visitors.
• Reporting: Deliver clear, data-heavy reports on Customer Acquisition Cost (CAC) per channel and segment performance.

Requirements

• Pure Performance Background: You are a media buyer or growth hacker, not a content creator. You live in Ads Manager and Google Analytics.
• Budget Experience: Proven track record managing budgets of IDR 50M - 100M+ per month with positive ROI.
• Strategic Segmentation: Deep understanding of how to use custom audiences, lookalikes, and geo-fencing to target the Bali market effectively.
• Collaborative: Ability to give clear, data-backed instructions to designers and content creators (e.g., “I need a 15‑second video for this specific tourist demographic”).
• Tech Stack: Expert in Google Ads, Meta Ads Manager, GA4, and familiar with AI data analysis tools.

Benefits

• Focus on What You Do Best: No need to design graphics or write blogs. You focus 100% on strategy and numbers.
• Strong Support: You will be supported by a robust team of 3 content creators and 4 designers ready to build whatever assets you need.
• Impact: Directly influence the growth of Bali’s leading e-commerce beverage platform.