Digital & Content Marketing Specialist (Bandung)

Capital Dynamics Asset Management Sdn Bhd; Kota Bandung; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading fund management firm in Indonesia is seeking a Digital Marketing Specialist to define and execute strategies for brand growth and customer acquisition. The ideal candidate will have strong communication skills and some experience in digital marketing, with fresh graduates encouraged to apply. This role involves content creation, website management, and enhancing social media presence, all aimed at increasing brand reach and customer engagement.

Benefits

Customisable benefits based on contributions

Flexible culture with a dress down policy

Opportunity to work in a start-up environment

Qualifications

• 1-2 years’ experience in digital marketing plans, although fresh graduates are encouraged.
• Experience in fund management or financial services is a plus.
• Ability to build a large following on social media is advantageous.

Responsibilities

• Define digital marketing strategy for brand growth and customer acquisition.
• Conceptualise and implement creative content strategies.
• Develop and execute digital communications for products and initiatives.
• Increase brand reach and awareness across digital platforms.
• Work with web developers on design and SEO.
• Monitor and maintain website health.
• Undertake projects to transform digital customer experiences.

Skills

Digital marketing execution

Copywriting and content editing

Social media management

Creative thinking

Communication skills

Education

Bachelor's degree in Marketing, Communications, Finance or equivalent

Job description

Defining an overall digital marketing strategy focused on brand growth and customer acquisition through campaigns, thought leadership and digital content;

Conceptualising and implementing engaging creative content strategy, including writing and editing collaterals, EDMs and social media postings;

Developing and executing integrated digital communications with inbound and outbound marketing for existing products, new product launches and cross‑sell initiatives;

Increasing brand reach, awareness, and messaging across all digital and social media platforms;

Working alongside web developers and designers, coordinating the design and functionality of websites and optimising website structure and content for search engines (SEO);

Monitoring and maintaining website health;

Undertaking special projects such as transforming digital customer experiences, according to the company’s needs.

Requirements:

A Bachelor's degree from a reputable University, majoring in Marketing, Communications, Finance, or equivalent.

Although 1-2 years’ experience in executing digital marketing plans, copywriting and/or content-editing is useful, fresh graduates are encouraged to apply.

Working experience in the fund management or financial services industry is a plus.

Candidates who have successfully built a large following on social media platform and websites have an advantage.

Creative, excellent at executing strategy and outstanding communication skills.

Positive attitude, willing to engage in hands‑on execution and able to work independently.

Capital Dynamics offers a unique Total Rewards Structure which consists of customisable benefits that will be determined based on one's contribution, commitment and loyalty. Salary offered for this position may vary according to candidate's qualification and experience.

Capital Dynamics is the first Asian‑owned global fund manager and investment adviser operating in Kuala Lumpur, Sydney, Hong Kong and Shanghai. Our rapid expansion comes with an increasing reliance on information technology whilst adapting to ever‑changing business needs. We have a start‑up culture that is flat and accessible, we have a dress down policy, and we allow our employees to take naps whenever they need to.

As a “start‑up” MNC, we seek talents that are self‑motivated with a belief that success is a fruit of immense hard work and passionate heart work. We regard success as a journey that should be cultivating, eye‑opening, and fun.