Digital Ads Specialist

Shieldtag; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading digital marketing firm in Indonesia is seeking a Digital Ads Specialist to manage digital campaigns and optimize lead generation. Candidates should have at least 3-4 years of experience in digital or performance marketing, be proficient in various ad management tools, and possess excellent communication skills in both Bahasa Indonesia and English. This role offers a competitive salary and a collaborative work environment.

Benefits

Competitive base salary

THR (religious holiday allowance)

Career growth opportunities

Supportive work environment

Qualifications

• Minimum 3–4 years in digital marketing, performance marketing, or CRM management.
• Experience is preferred in B2B or SaaS environments.

Responsibilities

• Set up, monitor, and optimize digital ad campaigns across Meta, Google, and LinkedIn.
• Manage all incoming leads through CRM or WhatsApp.

Skills

Data-driven mindset

Proactiveness

Analytical thinking

Stakeholder management

Communication in Bahasa Indonesia

Communication in English

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

Google Analytics

Tag Manager

WhatsApp Business API

HubSpot

Zoho

Job description

We are looking for a data-driven and proactive individual with hands‑on experience in digital advertising and campaign management to join our team as a Digital Ads Specialist at Shieldtag. In this role, you will manage digital campaigns across multiple platforms, optimize lead generation funnels, and collaborate closely with internal and external teams to ensure impactful results.

If you are passionate about turning data into performance, enjoy testing new strategies, and love seeing your ads convert into real business leads — this position is the right fit for you!

Qualifications

• Education — Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Experience — Minimum 3–4 years in digital marketing, performance marketing, or CRM management; B2B or SaaS experience preferred.

• Technical Skills — Proficient in Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, Google Analytics, and Tag Manager.

• CRM Knowledge — Experience with WhatsApp Business API, HubSpot, Zoho, or similar CRM tools.

• Analytical Ability — Strong understanding of campaign data, optimization logic, and reporting metrics.

• Coordination Skills — Capable of managing multiple stakeholders and aligning sales and marketing teams.

• Communication — Excellent verbal and written communication in Bahasa Indonesia and English.

• Mindset — Detail‑oriented, analytical, proactive, and result‑focused, with a continuous improvement mindset.

Key Responsibilities

• Campaign Execution — Set up, monitor, and optimize digital ad campaigns across Meta, Google, and LinkedIn to ensure efficient budget use and strong lead performance.

• Lead Funnel Management — Manage all incoming leads through CRM or WhatsApp, ensuring each inquiry is tagged, followed up, and converted into qualified sales opportunities.

• Content Coordination — Work closely with creative and copy teams to deliver high‑performing visuals, ad copies, and landing pages on time.

• Data & Reporting — Compile and analyze weekly campaign reports to track CPL, conversion rate, and ROI, turning data into actionable insights.

• Tools & Integration — Maintain accurate setup of tracking tools (Pixel, Tag Manager, Analytics, CRM) and troubleshoot integration or data flow issues.

• Competitor & Market Tracking — Monitor competitor campaigns to identify trends and new opportunities.

• Internal Collaboration — Coordinate with marketing, sales, and agency teams to ensure smooth lead handover and follow‑up.

• Continuous Optimization — Propose and execute A/B tests and strategic improvements to reduce CPL and increase qualified lead volume.

Benefits

• Competitive base salary within the stated range.

• THR (religious holiday allowance) and other benefits in accordance with company policy.

• Direct involvement in performance marketing projects that drive measurable business impact.

• Supportive and collaborative work environment with opportunities to learn and grow in a dynamic marketing team.

• Career growth in a fast‑growing brand security & protection company.