Demand and Campaign Strategy Associate

Grab; Daerah Khusus Ibukota Jakarta; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading tech firm in Southeast Asia is seeking a Demand and Campaign Strategy Associate to oversee demand performance and manage campaign operations. This role involves identifying efficiencies, conducting data analysis, and collaborating across functional teams to drive demand growth. Ideal candidates have 4-6 years of experience in the startup or tech industry and are proficient in SQL. Join us at our Jakarta office for a rewarding career while helping to drive Southeast Asia forward.

Benefits

Term Life Insurance

Comprehensive Medical Insurance

Flexible benefits package

Parental leave

Birthday leave

Volunteering leave

Qualifications

• 4–6 years of relevant work experience in startup/tech industry.
• Experience in breaking down complex problems into actionable solutions.
• Proven track record in collaborating across cross-functional teams.
• Proficiency in data analysis.

Responsibilities

• Oversee demand and campaign performance for Omnicommerce.
• Conduct historical trend analysis to identify demand generation opportunities.
• Manage end-to-end campaign operations for effective execution.
• Scale successful initiatives for nationwide rollout.

Skills

Problem-solving skills

Stakeholder management

Data-driven solutions

Proficiency in SQL

Job description

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

GrabFood Omni-commerce is a growing team responsible for growing omni-commerce solutions in the market. We make critical decisions to serve the lives of merchant-partners and providing best offers for our consumers. If this excites you, you should join our team!

Get to Know the Role

As the Demand and Campaign Strategy Associate within ID Omnicommerce team, you will be responsible for driving improvements in campaign performance and overall demand for our business. This role requires a balance of strategic thinking and hands‑on execution. You will leverage data analysis to derive actionable insights that fuel demand growth, such as optimizing promotional spend, designing differentiated campaigns across merchant segments, supporting product rollouts, and facilitating cross‑selling opportunities. This position is based onsite at Grab's Jakarta office.

The Critical Tasks You Will Perform

• Oversee demand and campaign performance for Omnicommerce, identifying levers to improve efficiency and impact.
• Guide insights and innovation for demand generation by conducting historical trend analysis, identifying opportunities, and collaborating with product teams on improvement areas.
• Scale successful initiatives for nationwide rollout while contributing to long‑term strategies for demand and campaign growth.
• Manage end‑to‑end campaign operations to ensure smooth, timely, and effective execution.

Qualifications

What Essential Skills You Will Need

• 4–6 years of relevant work experience in startup/tech industry.
• Experience in problem‑solving skills, able to break down complex problems into data‑driven, actionable solutions.
• Proven track record in stakeholder management, working effectively across cross‑functional teams.
• Proficiency in SQL.

Additional Information

Life at Grab

We care about your well‑being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.