Data Analyst & Insight Senior Manager

Pengiklan Anonim; Jakarta Utara; On-site; IDR 300.000.000 - 450.000.000; Full time

Job summary

A leading company in data insights is seeking an experienced individual to develop and execute a data and insights strategy. The role involves leading consumer research projects and translating data into actionable insights to drive business decisions. Candidates should have a bachelor’s degree in a relevant field, along with strong technical skills in analytics and a proven background in data-driven marketing.

Qualifications

• Bachelor's degree (Master’s preferred) in a related field.
• 4–9 years of experience in analytics or consumer insights.
• Proven expertise with data-driven marketing.

Responsibilities

• Develop and execute data and insights strategy.
• Translate data into actionable insights.
• Lead consumer research projects.

Skills

Data-driven marketing

Predictive modelling

Communication of complex data

Technical skills with analytics tools

Team leadership

Education

Bachelor’s degree in Statistics, Economics, Marketing, Data Science

Tools

SQL

Python/R

Power BI

Tableau

Job description

Develop and execute the company’s data and insights strategy to support business goals.

Translate consumer, market, and performance data into actionable insights that drive decisions across marketing, operations, and R&D.

Lead consumer research projects to understand trends, behaviours, and preferences.

Partner with marketing, product, and operations teams to apply insights in campaign design, product launches, and customer experience.

Establish measurement frameworks for marketing campaigns, promotions, and media investments.

Provide ROI analysis and recommendations to improve efficiency and effectiveness.

Partner with IT/Digital teams to ensure robust data infrastructure, reporting dashboards, and advanced analytics capabilities.

Present insights to leadership, influencing strategy with evidence-based recommendations.

Requirements

• Bachelor’s degree in Statistics, Economics, Marketing, Data Science, or related field (Master’s preferred).
• Minimum 4–9 years of experience in analytics, consumer insights, or research in F&B, FMCG, QSR, retail, or technology.
• Proven expertise in data-driven marketing, predictive modelling, and insights generation.
• Strong technical skills with analytics tools (e.g., SQL, Python/R, Power BI, Tableau).
• Demonstrated ability to communicate complex data in simple, business-relevant ways.
• Experience leading teams or agencies.
• Strong strategic mindset with ambition to grow into a Director of Data & Insights role.