Customer Data Platform Assistant Manager

Senheng Electric (KL) Sdn Bhd; Pandan Jaya; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading consumer electronics chain is looking for a Platform Administrator in Indonesia to manage user access, execute marketing campaigns, and ensure data integrity between platforms. The ideal candidate should have a Bachelor's degree and minimum 3 years of experience in customer insights and analytics. Join a company committed to work-life balance and career development.

Qualifications

• Minimum of 3 years working experience in customer insights, data & analytics.

Responsibilities

• Manage user access rights and resource allocations.
• Execute and monitor marketing campaigns.
• Ensure integration and data flow between marketing platforms.

Skills

Communication skills in English and Bahasa Malaysia

Knowledge of Martech features

Project management skills

Education

Bachelor’s Degree in Business Studies/Administration/Management/Marketing/Statistics

Tools

CDP

Marketing Automation

Loyalty Management Systems

Analytics tools

Customer Engagement Platforms

Job description

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Platform Administrator: To manage multiple user access rights, user maintenance, and resources allocations

Project Managing, Execution & Monitoring: Set up, execute, and digital marketing campaigns across email, SMS, WhatsApp, push notifications, web, Senheng App, and relevant on ground activities

First Party Data Integrity: Ensure seamless integration and data flow between different marketing platforms and systems

Users Segmentation & Personas: Create, maintain, and validate first party data users into segments and personas to fit campaign objectives, including analyzing users’ behavior across Senheng’s digital touchpoints

Collaboration: As a traffic controller between internal stakeholders and vendors, ensuring projects are delivered effectively and timely

Testing & Optimizing: Conduct A/B and multivariate testing; monitor campaign KPIs (open rates, click-through rates, conversions), and refine campaigns accordingly

Education & Experience

Proficient in a blend of technology stacks, including CDP, Marketing Automation, Loyalty Management Systems, Analytics tools, Customer Engagement Platforms.

Minimum of 3 years working experience in customer insights, data & analytics.

Bachelor’s Degree in Business Studies/ Administration/ Management, Marketing, Statistics or equivalent.

Specific Skills

• Good communication skills, both oral & written in English and Bahasa Malaysia.
• Knowledge on the latest Martech features.
• Excellent project management skills, with the ability to handle multiple projects simultaneously and meet deadlines

Your Application Will Include The Following Questions

• How many years' experience do you have as a Platform Manager?
• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How much notice are you required to give your current employer?
• Which of the following Microsoft Office products are you experienced with?
• How many years' experience do you have as a Customer Data Analyst?
• How many years' experience do you have as a CRM Data Analyst?

Retail & Consumer Products 1,001-5,000 employees

About Senheng

Senheng is one of the leading consumer electronics chain stores in the country. We operate over 100 stores spread throughout Malaysia letting customers, like you, reach us wherever you may be.

Senheng was first established in 1989 and continuously strives towards its mission to create a better quality of living for customers, employees as well as the society.

Senheng, from a tiny consumer electronics half shop lot set up with stocks worth less than Ringgit Malaysia thirty thousands to the largest electronics chain store today with branches straddling the length and breadth of Malaysia.

We endeavour to be an employer of choice that attracts, retains and motivates talented and performance driven people to be part of our dynamic team. As part of our employee value proposition, we ensure that we fulfil aspects of work-life balance, staff engagement, positive working culture, leadership and career development for our employees.

Values:

• Our mission is to create a better quality of living for you and us. Therefore, we create and deliver these values to you.
• At Senheng, we are proud of our three unique culture pillars that motivate our people to strive towards success:
• Dare To Challenge
• Integrity

• By 2030 to have 20 CEO, 20 COO

• By 2030 to contribute RM100M tax

• By 2030 to share and care with 5000 SME in Malaysia

As we are always looking forward to grooming leaders of tomorrow, today, we are searching for progressive, dedicated and well-rounded talents with positive work ethics to join our team.