Cross-Platform E‑Commerce Promotions Lead

Anker Innovations; Jakarta Pusat; On-site; IDR 350,000,000 - 600,000,000; Full time

Job summary

Anker Innovations seeks a seasoned E-commerce Promotions Manager to lead monthly promotion planning and ads strategy across Shopee, TikTok, and Tokopedia for 16 stores in Indonesia.

You will define campaigns, discount structures, vouchers, bundles, and ad budget deployment, while collaborating with the IDI Team to align strategy and drive daily execution. You will own the promo ROI view, set ROAS targets, and oversee weekly performance reviews to ensure data-driven cross-platform plans.

Qualifications

• 5+ years in e-commerce, with at least 2 years in promotion planning, ads strategy, performance marketing, or commercial planning — not pure operations.
• Deep understanding of Shopee, TikTok Shop, and Tokopedia ads ecosystems.
• Demonstrated ability to build promotion calendars and ads budget/ROAS frameworks.
• Experience working with or through an IDI Team, reseller, or agency partner — coordinating with their ads team.
• Strong data skills: dashboards, promo ROI and ads performance analysis, data-driven plans.

Responsibilities

• Monthly Promotional Planning: produce the monthly promotion plan for each platform.
• Build the monthly promotion calendar for Shopee, TikTok, and Tokopedia.
• Set discount depth per hero product and campaign tier within approved promo ceilings.
• Design voucher architecture and bundle mechanics for each campaign.
• Align plans with platform campaign slots and co-funding strategies.
• Present the plan for approval and brief the IDI Team to execute.
• Own the promo ROI view and feed insights into next month’s plan.
• Set monthly ads budget allocation per platform, per brand, and per campaign.
• Define ROAS targets and ad efficiency guardrails per platform and ad format.
• Define keyword architecture and bidding strategy guardrails.
• Review ads performance weekly and adjust strategy monthly.
• Lead the monthly integrated review across platforms with IDI Team leadership.

Skills

Promotion planning

Ads strategy

Performance marketing

Commercial planning

Data dashboards

5+ years in e-commerce

Platform ads understanding

Job description

Anker Innovations seeks a seasoned E-commerce Promotions Manager to lead monthly promotion planning and ads strategy across Shopee, TikTok, and Tokopedia for 16 stores in Indonesia.

You will define campaigns, discount structures, vouchers, bundles, and ad budget deployment, while collaborating with the IDI Team to align strategy and drive daily execution. You will own the promo ROI view, set ROAS targets, and oversee weekly performance reviews to ensure data-driven cross-platform plans.