Creative Content Strategist

Pt Lightmedia Inovasi Teknologi; Daerah Khusus Ibukota Jakarta; Remote; IDR 100.000.000 - 200.000.000; Full time

Job summary

A forward-thinking tech company based in Indonesia is seeking a Creative Content Strategist to develop a next-generation virtual influencer. The ideal candidate has a minimum of 2 years in digital marketing, creativity in shaping online personalities, and a deep understanding of social media trends. The role involves crafting engaging content and monitoring its performance to enhance follower growth. This position is remote, offering a salary starting from 8 million IDR per month.

Qualifications

• Minimum 2 years of experience in digital marketing and social media growth strategies.
• Proven results in organic follower growth across social media platforms.
• Strong storytelling and copywriting skills are essential.

Responsibilities

• Shape the virtual influencer's persona including voice, tone, and storytelling style.
• Develop and execute monthly content calendars focused on engagement.
• Monitor and analyze engagement data to refine content direction.

Skills

Digital marketing strategies

Social media growth

Content creation

Storytelling skills

Copywriting skills

Job description

Creative Content Strategist (Virtual Influencer)

Location: Remote (Indonesia)

Salary: Start from 8 million IDR/month

We're building a next‑gen virtual influencer, think of a digital personality with real stories and real engagement, and we're looking for someone creative enough to bring her world to life.

If you're an independent individual with creativity and love crafting online personas, brainstorming content that feels human, keeping up with social trends before they go mainstream, and are result‑driven to grow the persona's presence across social media, this role is for you.

What You'll Do:

• Shape the virtual influencer's persona: the voice, tone, attitude, and storytelling style.
• Develop and execute monthly content calendars and campaign ideas focused on follower growth and engagement.
• Write scripts, captions, and scene concepts for short‑form videos (Reels/TikTok).
• Collaborate with our design and AI animation team to produce content.
• Research and jump on relevant social trends, challenges, and brand collab opportunities.
• Monitor and analyze engagement data to refine content direction.

What We're Looking For:

• Minimum 2 years of experience in digital marketing and social media growth (Instagram) strategies, with proven results in organic follower growth.
• Experience managing or creating content for influencer or lifestyle accounts.
• Strong storytelling and copywriting skills (you know how to "talk like a character").
• Independent, proactive, and comfortable owning creative direction.
• Creative thinker who can turn ideas into scroll‑stopping posts.
• Up to date with meme culture, Instagram/TikTok trends, and AI tools.

Big Plus

• Experience as a creator or micro‑influencer yourself.
• Good understanding of social media concepts for B2B and B2C.

What to Include in Your Application:

Links to social media accounts or campaigns you've managed with proven growth stats. Please be clear and include specific numbers of how many followers and the engagement rate increased from the start until the end of your management period.

Examples of breakout video content you've created (Reels IG preferred).