Creative Content Specialist

PT Unitama Sari Mas; Jakarta Utara; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT Unitama Sari Mas is seeking a seasoned Creative Content professional to lead ideation, develop engaging hooks, and deliver impactful short-form video content aligned with brand strategy.

The role requires a minimum of five years’ experience in content creation, strong portfolio, and a deep understanding of social media trends and audience behavior. Collaborative cross-functional teamwork is essential for successful execution.

Qualifications

• Bachelor's degree in Communications, Marketing, DKV, Advertising, Creative Media, or a related field.
• Minimum 5 years of experience in Creative Content, Content Creation, Creative Strategy, or related fields.
• Proven experience in content ideation, storytelling, and short-form video, with a strong portfolio.
• Strong understanding of social media trends, audience behavior, and content performance.
• Familiar with hook rate, retention rate, completion/watch rate, and engagement.
• Strong creative thinking and content development skills, with experience managing content from ideation to execution.

Responsibilities

• Develop creative content ideas and concepts based on brand and social media strategies.
• Create strong hooks and storytelling to attract and retain audience attention.
• Develop content for various formats, especially short-form video.
• Ensure content meets the required quality, consistency, and production volume.
• Develop content based on social media trends, audience insights, and brand needs.
• Monitor content performance and use insights to improve future content.
• Work closely with Social Media, Marketing, KOL/Affiliate, and Production teams to ensure smooth content execution.

Skills

Content ideation

Storytelling

Short-form video

Social media trends

Audience insights

Creative thinking

Ideation to execution

Education

Bachelor's degree in communications/related field

Job description

Bachelor's degree in Communication, Marketing, DKV, Advertising, Creative Media, or a related field.

Minimum 5 years of experience in Creative Content, Content Creation, Creative Strategy, or related fields.

Proven experience in content ideation, storytelling, and short-form video, with a strong portfolio.

Strong understanding of social media trends, audience behavior, and content performance.

Familiar with hook rate, retention rate, completion/watch rate, and engagement.

Strong creative thinking and content development skills, with experience managing content from ideation to execution.

Responsibilities

Develop creative content ideas and concepts based on brand and social media strategies.

Create strong hooks and storytelling to attract and retain audience attention.

Develop content for various formats, especially short-form video.

Ensure content meets the required quality, consistency, and production volume.

Develop content based on social media trends, audience insights, and brand needs.

Monitor content performance and use insights to improve future content.

Work closely with Social Media, Marketing, KOL/Affiliate, and Production teams to ensure smooth content execution.

Our Company

Started in the 1980s as a trading company selling air freshener products and stationeries, we have tremendously expanded into a manufacturing and distribution company of home care products.

Today with our fully-engaged workforce, we continually seek to better serve our customers through continuous product and systems improvements, developing a lifelong learning culture and a mindset of why not and challenging the status quo.

Started in the 1980s as a trading company selling air freshener products and stationeries, we have tremendously expanded into a manufacturing and distribution company of home care products.

Today with our fully-engaged workforce, we continually seek to better serve our customers through continuous product and systems improvements, developing a lifelong learning culture and a mindset of why not and challenging the status quo.