Community and Brand Specialist

BukuWarung; Jakarta Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading e-commerce platform in Jakarta Selatan is looking for an experienced community manager to engage merchants and execute brand-building activities. Responsibilities include organizing events, enhancing brand awareness, and fostering strong relationships within the merchant community. The ideal candidate has 3-5 years of relevant experience and strong project management skills. Competitive compensation and dynamic work environment offered.

Qualifications

• Minimum 3–5 years of experience in community management, brand marketing, or trade marketing.
• Strong ability to build relationships and engage with merchants or business communities.
• Experience in event planning, offline activations, and regional engagement strategies.
• Proficiency in brand-building techniques and customer sentiment analysis.
• Strong project management and execution skills.

Responsibilities

• Build and maintain a strong community for aspiring and ambitious merchants.
• Organize merchant gatherings for top merchants to strengthen relationships.
• Plan and execute region-specific offline activations to enhance brand awareness.
• Monitor weekly sentiment and feedback to improve brand perception.
• Lead store makeover projects to enhance in-store branding and customer experience.

Skills

Community management

Brand marketing

Trade marketing

Event planning

Relationship building

Job description

Job Responsibilities

• Build and maintain a strong community for aspiring and ambitious merchants.
• Organize merchant gatherings for top merchants to strengthen relationships and reward loyalty.
• Plan and execute region-specific offline activations to enhance brand awareness.
• Monitor weekly sentiment and feedback to improve brand perception.
• Lead store makeover projects to enhance in-store branding and customer experience.
• Organize and manage monthly regional gatherings to support business goals.
• Maintain merchant engagement and retention, with a focus on top merchants.
• Develop and execute offline activations to drive engagement.
• Oversee UGC (User-Generated Content) campaigns to encourage organic testimonials.
• Ensure brand-building activities are captured and amplified on social media by merchants.

Job Requirements

Experience & Skills

• Minimum 3–5 years of experience in community management, brand marketing, or trade marketing.
• Strong ability to build relationships and engage with merchants or business communities.
• Experience in event planning, offline activations, and regional engagement strategies.
• Proficiency in brand-building techniques and customer sentiment analysis.
• Strong project management and execution skills.

Soft Skills & Attributes

• Excellent communication and interpersonal skills.
• High level of creativity and problem-solving mindset.
• Strong analytical and critical thinking skills to assess marketing impact.
• Ability to work independently and travel frequently for merchant engagement.

Technical & Industry Knowledge

• Familiarity with trade marketing concepts and execution (POSM, store branding, etc.).
• Understanding of social media engagement and UGC campaigns.
• Previous experience in a fast-paced startup or e-commerce environment is a plus.