Chief Marketing Officer (CMO) - Education - Jakarta Based

Michael Page; Daerah Khusus Ibukota Jakarta; On-site; IDR 2.507.103.000 - 4.178.506.000; Full time

Job summary

A leading recruitment agency is seeking a Chief Marketing Officer to develop marketing strategies for growth in the education services sector. The ideal candidate will have over 20 years of experience with a strong background in both global and local companies. This role offers the chance to shape the marketing landscape and engage with various stakeholders, contributing to the company's expansion plans.

Benefits

Collaborative work environment

Career progression opportunities

Aggressive growth plans including digital initiatives

Qualifications

• 20+ years of experience in marketing, ideally with global/MNC brands.
• 8+ years in a leadership position managing stakeholders.
• Strong understanding of both digital and offline marketing strategies.

Responsibilities

• Develop and implement marketing strategies aligned with business goals.
• Drive brand growth and manage marketing analytics.
• Lead and coach a high-performance marketing team.

Skills

Leadership in marketing

Analytical skills

Digital marketing expertise

Communication in English and Bahasa

Education

Bachelor's degree in marketing or business administration

Tools

CRM systems

Digital marketing platforms

Job description

Company Overview

• Global brand with regional presence.
• Reporting directly to the regional marketing team.

About Our Client

The company operates within the education services industry and is a well-established organisation with a significant presence in the market. They are committed to delivering innovative solutions and maintaining a strong reputation in their field.

Job Description

As a Chief Marketing Officer, your main responsibilities will include:

• Developing and implementing comprehensive marketing strategies aligned with business objectives.
• Driving the brand's growth by leading the marketing and enrolment strategies in order to achieve revenue and student admissions.
• Developing and executing annual marketing, communication and digital transformation plans including brand building and lead generation.
• Overseeing marketing analytics team which includes CRM system to optimize recruitment and conversion processes.
• Managing and coaching a high performance team across multiple business units.
• Collaborating with leadership on strategic partnerships and stakeholders engagement, not limited to government, industry and community.
• Overseeing brand management and ensuring consistent messaging across all channels (both digital and offline).
• Analyzing market trends to identify opportunities for growth and improvement.
• Managing digital marketing campaigns to enhance online presence and engagement.
• Leading a team of marketing professionals to achieve department goals.
• Monitoring and reporting on the performance of marketing campaigns and initiatives.
• Developing relationships with stakeholders and partners to enhance brand visibility.

The Successful Applicant

A successful Chief Marketing Officer should have:

• A bachelor's degree in marketing, business administration, or a related field. It will be a plus if you have overseas/international degree from reputable university.
• At least 20+ years of working experience in the marketing field, ideally someone who started from global / MNC brands then transition to take up roles in well-known local company which operates like a start up.
• Ideally, you have experience in similar industry or service-driven organization.
• Minimum of 8+ years in leadership position, and the proven ability to manage challenging stakeholders.
• Excellent communication in English and Bahasa.
• Extensive knowledge of marketing strategies in both digital and offline, and market research techniques.
• Proven leadership skills and experience in managing marketing teams.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Experience in the business services industry is highly desirable.
• Excellent communication and presentation skills.
• Proficiency in digital marketing tools and platforms.

What's on Offer

• Opportunities to shape and lead the marketing strategy of a respected company in the business services industry.
• A collaborative and professional work environment.
• Aggressive growth plans which includes expansion, and digital initiatives.
• Potential for career progression within the company.

If you are a visionary leader with a passion for marketing and an interest in the education industry, we encourage you to apply for this exciting opportunity.