Chief Marketing Officer (Cmo)

ANTARESTAR; Bekasi; On-site; IDR 450.000.000 - 550.000.000; Full time

Job summary

A dynamic lifestyle marketing firm in Bekasi is seeking a Marketing Lead to drive both paid and organic campaigns. The ideal candidate will have over 8 years of experience in marketing with a strong track record in strategic roles, particularly within Fashion or FMCG. They will leverage creativity and data-driven execution to strengthen brand identity and engage Gen Z and Millennials. This is a challenging role focused on cross-functional collaboration and innovative marketing strategies.

Qualifications

• 8 years of experience in Marketing with 3-5 years in a strategic marketing role.
• Proven success in integrated marketing campaigns.
• Strong understanding of market research and brand strategy.

Responsibilities

• Lead paid and organic campaigns across multiple channels.
• Drive performance marketing metrics (ROAS, CAC, GMV).
• Collaborate with cross-functional teams to execute impactful campaigns.

Skills

Strategic marketing

Digital marketing ecosystem

Creativity

Team leadership

Job description

Lead paid + organic campaigns (online + offline)

Drive performance marketing (ROAS, CAC, GMV)

Boost growth through community, UGC & guerrilla marketing

Brand Leadership & Positioning

• Strengthen Antarestar’s urban outdoor identity
• Build a tone & voice that resonates with Gen Z & Millennials

Cross-Functional Collaboration

• Work closely with KOL, RnD, Content, E-commerce, and Design teams
• Turn big creative ideas into impactful and profitable campaigns

Data-Driven Execution

• Weekly review of marketing performance & campaign results
• Experiment with new channels — TikTok, communities, PR stunts, and more

Requirements

Hard Skills

• 8 years of experience in Marketing and 3 - 5 years a strategic marketing role (Fashion / FMCG / Lifestyle)
• Proven success in running integrated marketing campaigns
• Strong understanding of end-to-end process: market research, brand strategy, media buying, and community building
• Deep knowledge of digital marketing ecosystem (Meta Ads, TikTok Ads, SEO, Marketplace, etc.)
• Data-driven mindset and growth-oriented execution
• Experienced in creative campaigns (UGC, collaborations, brand activations)
• Strong network with KOLs, media, and communities

Soft Skills

• Fast thinker, agile, and decisive
• Able to lead and motivate Gen Z teams effectively
• Creative, energetic, and result-focused
• Great listener who can translate CEO vision into tactical execution
• Proactive, adaptive, and capable of handling multiple brands at once

Retail & Consumer Products 11-50 employees