Chief Marketing Officer

PT Good Sale Tech; Jakarta Selatan; On-site; IDR 450.000.000 - 550.000.000; Full time

Job summary

A leading beauty retail brand in Indonesia is seeking a Chief Marketing Officer (CMO) to drive marketing strategies and enhance digital presence. The ideal candidate will have a proven background in senior marketing roles within the Beauty or FMCG sectors, with a strong focus on social commerce and digital marketing. Responsibilities include managing influencer networks, overseeing advertising budgets, and ensuring brand visibility across multiple platforms to drive sales. The position offers an exciting opportunity to shape the future of the brand in a competitive market.

Qualifications

• Proven track record in a senior marketing leadership role, preferably in Beauty, Fashion, or FMCG sectors.
• Comprehensive understanding of TikTok Shop, Shopee, and Indonesian social media trends.
• Ability to balance creative brand development with data-driven sales.

Responsibilities

• Develop strategies for online marketing platforms including short-form video content.
• Build and maintain a network of influencers for brand visibility.
• Oversee digital advertising budgets for effective customer acquisition.
• Monitor the beauty landscape for consumer trends and competitors.
• Ensure brand experience between online and physical retail locations.

Skills

Senior marketing leadership

Digital marketing strategy

Social commerce expertise

Influencer and affiliate management

Creative brand building

Data-driven sales performance

Job description

PT. Good Sale Tech was established in 2019 and focuses on the Beauty and Health Industry. PT Good Sale Tech has developed over 10 beauty products including Makeup, Skincare, Body care and Fragrance. Moreover, Good Sale Tech successfully developed its businesses in Indonesia, China, Malaysia, the Philippines, Thailand, and Vietnam.

Job Summary:

The CMO will lead the marketing strategy for our beauty retail brand in Indonesia, with a primary focus on scaling our digital footprint and driving revenue through social commerce. This role is responsible for transforming brand awareness into measurable sales via TikTok Shop and other major e-commerce platforms.

Job Responsibilities:

Strategy development for Online Marketing platforms, including the management of short-form video content.

Building and maintaining a vast network of influencers and affiliates to ensure consistent brand visibility and product recommendations.

Overseeing digital advertising budgets to ensure high Return on Ad Spend (ROAS) and efficient customer acquisition across all digital channels.

Monitoring the Indonesian beauty landscape to identify and capitalize on emerging consumer trends and competitor movements.

Ensuring a seamless brand experience between online discovery and physical retail locations to drive foot traffic and total company growth.

Requirements:

Proven track record in a senior marketing leadership role, preferably within the Beauty, Fashion, or FMCG sectors in Indonesia.

Comprehensive understanding of the TikTok Shop ecosystem, Shopee, and Indonesian social media trends.

Ability to balance creative brand building with data-driven sales performance.

General knowledge of BPOM requirements and Halal certification standards relevant to the beauty industry.

Strong ability to lead a diverse team of content creators, digital marketers, and agency partners.

How many years' experience do you have as a Chief Marketing Officer?