Channel Development Junior Manager

PT Agrinesia Raya; Bogor; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading FMCG company in Indonesia is looking for a Channel Development Manager. You will be responsible for developing channel strategies, managing pricing and promotions, and collaborating with multiple departments. The ideal candidate has at least 5 years of experience in channel development in FMCG or retail, strong analytical and negotiation skills, and proficiency in Excel. This position offers the opportunity to influence channel performance and drive product expansion.

Qualifications

• Minimum 5 years of experience in Channel Development in major FMCG, multi-brand restaurant/bakery chain or retail.
• Experience in pricing/promo, channel and go-to-market strategy.
• Advanced analytical capabilities, structured problem solving and negotiation skills.
• Understanding of distribution models and logistics flows.
• Proficiency in Excel/Sheet, familiarity with PowerBI is an advantage.
• Strong project management and cross-functional collaboration skills.

Responsibilities

• Build channel roles and maintain each channel scorecard.
• Develop price-pack architecture by channel.
• Prepare promo guidance and define ROI thresholds.
• Set assortment guidance and fences.
• Design accounts and partners’ scorecard and tiers.
• Build channel dashboards and reporting cadence.
• Plan strategic programs and promotions with Trade Marketing.
• Monitor leakage and develop corrective actions.
• Provide promo and program briefs to Trade Marketing.
• Collaborate with Marketing to translate brand strategy into channel strategy.
• Drive the expansion of the product mix within existing channels.
• Serve as the primary point of contact for key suppliers.
• Control and monitor the budget for channel programs.

Skills

Analytical capabilities

Negotiation skills

Project management

Cross-functional collaboration

Structured problem solving

Tools

Excel/Sheet

PowerBI

Job description

Responsibilities

• Build channel roles / segmentation, value propositions and fences (between each channel). Develop and maintain each channel scorecard.
• Develop and refresh price-pack architecture by channel/occasion.
• Prepare and own promo guidance, guardrails and economics, define mechanics and ROI thresholds as well as exception governance (including rationale and approvals).
• Set assortment guidance and fences.
• Assist in designing accounts and partners’ scorecard and tiers.
• Build channel dashboards and reporting cadence.
• Design and plan strategic programs and promotions with Trade Marketing including trade promo, consumer promo, sampling, SPG, and POSM).
• Monitor leakage, conflict risks, non-compliance trends of each channel. Develop corrective actions with related departments and elevate systemic issues.
• Provide Trade Marketing & Promotion Department with promo and program briefs (economics, fences, KPIs).
• Collaborate with Marketing Department in translating brand strategy into channel strategy.
• Strategically identify and drive the expansion of the product mix within existing channel, ensuring the assortments are effective and can optimize channel performance, as well as feasible to be supported by the Company.
• Serve as the primary point of contact for key suppliers, managing trading terms and performance.
• Develop, control, and monitor the budget for all channel programs and initiatives to ensure optimal resource allocation and maximum return on investment (ROI).

Qualification

• Minimum 5 years of experience in Channel Development in major FMCG, multi-brand restaurant/bakery chain or retail
• Experience in pricing/promo, channel and go-to-market strategy
• Advanced analytical capabilities, structured problem solving and negotiation skills
• Understanding of distribution models and logistics flows
• Proficiency in Excel/Sheet, familiarity with PowerBI is an advantage
• Strong project management and cross-functional collaboration skills.