Category Manager（Cosmetics)

MINISO (GUANGZHOU) CO.,LTD.; Jakarta Utara; On-site; IDR 996.677.000 - 1.328.904.000; Full time

Job summary

A leading retail brand in Jakarta Utara is seeking a professional to formulate and execute our cosmetics category strategy, drive market share expansion, and lead supplier management efforts. The ideal candidate will analyze market dynamics and collaborate with cross-functional teams to enhance product offerings and brand visibility. Interested candidates with experience in strategic planning and category management are encouraged to apply.

Qualifications

• Proven experience in formulating and executing category strategies.
• Ability to analyze market dynamics and consumer insights.
• Experience in supplier management and contract negotiations.

Responsibilities

• Formulate and execute the comprehensive category strategy for cosmetics.
• Drive market share expansion through data-driven business plans.
• Lead supplier management and negotiations.

Skills

Market analysis

Supplier management

Strategic partnerships

Cross-functional leadership

Commercial planning

Job description

Formulate and execute the comprehensive cosmetics category strategy for Indonesia, encompassing product portfolio architecture, pricing architecture, channel strategy, and lifecycle management to accelerate revenue and profit growth.

Drive category penetration and market share expansion by analyzing market dynamics, consumer insights, and competitive landscape, translating data into actionable business plans.

Lead end-to-end supplier management, including sourcing, negotiation, contract management, and performance evaluation, ensuring alignment with quality, cost, and innovation objectives.

Develop strategic partnerships with key suppliers to enhance supply chain resilience, cost efficiency, and collaborative innovation.

Own the product curation process, building a localized yet globally aligned assortment that resonates with target consumers and maximizes category profitability.

Continuously review sales performance, inventory turnover, and margin metrics to optimize SKU productivity and phase out underperformers.

4. Commercial Planning & Integrated Marketing

Partner with Marketing to develop and implement integrated go-to-market plans, including launch campaigns, KOL/creator collaborations, digital engagement, and in-store activation to build brand equity and drive sell-through.

Provide expert guidance to store operations on visual merchandising, staff training, and consumer engagement strategies to elevate the in-store beauty experience.

5. Cross-Functional Leadership & Operational Excellence

Act as the commercial owner of the cosmetics category, collaborating closely with Supply Chain, Finance, Retail Operations, and Digital teams to ensure seamless execution and resource alignment.

Serve as the key liaison between global/regional teams and local market operations, ensuring strategy adaptation and effective localization.