Category Manager - Alcohol Products (Brand/Product/Marketing Manager)

PT. Dima Indonesia; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A national distributor in the FMCG sector is seeking a Category Manager to develop marketing strategies and manage trade budgets across Indonesia. This role requires strong expertise in brand management and marketing analysis, alongside excellent negotiation and communication skills in English and Mandarin. Candidates with relevant experience in a Brand/Product/Marketing Manager position are encouraged to apply. The position is located in Jakarta, Indonesia.

Qualifications

• Relevant work experience in a Brand/Product/Marketing Manager position, preferably in the FMCG industry.
• Highly proficient in Brand Strategy, Market Analysis, and Marketing Plan Development.
• Strong skills in Trade Marketing, Business Strategy, and Negotiation.

Responsibilities

• Develop marketing strategic and operation plans to meet objectives and business goals.
• Manage the allocation of the trade marketing budget and promotional activities.
• Oversee forecast and demand planning for stock distribution.
• Monitor achievement of sales targets and conduct market data analysis.
• Negotiate targets, incentives, and promotional programs with the principal.

Skills

Brand Strategy

Market Analysis

Marketing Plan Development

Trade Marketing

Business Strategy

Negotiation

Microsoft Office

English communication

Mandarin communication

Job description

Category Manager - Alcohol Products (Brand/Product/Marketing Manager)

Key Resposibility :

• Develop marketing strategic and operation plans to meet marketing objectives as well as business goals for the respective year.
• Program and Budget Planner: Develops the Category Business Plan agreed upon with the principal, manages the allocation of the trade marketing budget, and ensures the execution of promotional activities meets the required standards.
• Manage Stock and Distribution: Oversees the forecast and demand planning to prevent stock shortages or surpluses, and coordinates with logistics and the supply chain for timely product distribution.
• Category Performance Analyst: Monitors achievement of sales targets and KPIs against principal expectations, conducts sales and market data analysis to recommend improvement strategies, and identifies category growth opportunities.
• Negotiator and Mediator: Negotiates targets, incentives, and promotional programs with the principal, while also mediating to align principal expectations with the distributor's capabilities and priorities.

Requirements:

• Relevant work experience in a Brand/Product/Marketing Manager position, preferably in the FMCG industry.
• Highly proficient in Brand Strategy, Market Analysis, and Marketing Plan Development.
• Strong skills in Trade Marketing, Business Strategy, and Negotiation.
• Proficient in Microsoft Office.
• Excellent communication skills in English and/or Mandarin.

Retail & Consumer Products 1,001-5,000 employees

PT. DIMA INDONESIA, is a National Distributor of Guinness Beer, Smirnoff Ice, Kilkenny, Pokka Green Tea, Chez's, Prendjak Tea, Gilbey's and Julie's currently seeking highly qualified individuals to meet the current and future growth in all around Indonesia. Our company's address is at Sudirman Plaza, Plaza Marein 15th Floor, Jln. Jend. Sudirman Kav.76-78. Jakarta or Komplek Pluit Mas Blok A, No 1A, Jembatan Tiga.