Campaign Strategist Senior Analyst

Indodana; Jakarta Pusat; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading financial services company in Indonesia seeks a Campaign Manager to lead end-to-end campaign execution across paid and owned media channels. Responsibilities include monitoring performance, delivering reports with insights, and managing internal workflows. The ideal candidate will coordinate with external partners and ensure compliance with regulations, playing a key role in driving effective marketing strategies.

Responsibilities

• Lead the end-to-end execution of campaigns for paid and owned media.
• Monitor real-time campaign performance and identify optimization opportunities.
• Deliver performance reports with key insights and recommendations.
• Manage internal creative workflow and ensure timely asset delivery.

Job description

Overview

Lead the end-to-end execution of campaigns, translating high-level briefs into detailed tactical plans across paid media (e.g., Meta, Google) and owned channels (e.g., Push, WA, Email).

Manage the Campaign Budget and timeline, ensuring funds are tracked accurately and campaigns pace correctly to maximize impression and conversion opportunities.

Serve as the primary point of contact for external merchant partners during co-marketing campaign launches, coordinating asset exchange, approvals, and measurement tracking.

Responsibilities

• Monitor real-time campaign performance dashboards to identify immediate optimization opportunities and mitigate underperformance risk.
• Deliver weekly performance reports and deep-dive analyses to Manager, detailing key insights, operational blockers, and actionable recommendations for future strategy.
• Manage the internal creative workflow, ensuring all required assets are delivered on time, approved by stakeholders, and correctly sized/formatted for specific channels.
• Ensure all campaign messaging and offers are compliant with financial services regulations and internal risk policies before launch.