Campaign - Marketing

Shopee; Jakarta Utara; On-site; IDR 10.000.000 - 15.000.000; Full time

Job summary

A leading e-commerce platform in Indonesia is seeking a campaign manager to drive Double Date and Ad-Hoc marketing campaigns. The ideal candidate will possess a Bachelor's degree and have over 1 year of relevant experience in campaign marketing. Responsibilities include managing campaigns, collaborating with various teams, and analyzing performance metrics. Excellent communication and project management skills are essential for success in this dynamic role.

Qualifications

• Bachelor’s degree from any major.
• 1+ years experience in a fast-paced industry.
• Proven experience in campaign marketing.

Responsibilities

• Plan, execute, and manage Double Date and Ad-Hoc campaigns.
• Collaborate with stakeholders to align on campaign goals.
• Monitor and analyze campaign performance metrics.

Skills

Campaign marketing

Project management

Communication skills

Creative thinking

Digital marketing tools

Education

Bachelor’s degree

Tools

Digital marketing platforms

Job description

Job Description

• Plan, execute, and manage Double Date and Ad-Hoc campaigns.
• Develop timelines, set goals, and ensure campaign milestones are met.
• Collaborate with various stakeholders including campaign operations, channel managers (PIC), business development (BD), and other relevant teams.
• Ensure all stakeholders are aligned and informed throughout the campaign lifecycle.
• Design and produce campaign assets, including graphics, videos, and promotional materials.
• Create and maintain campaign microsites and entry points, ensuring they are up-to-date and engaging.
• Develop innovative Key Selling Points (KSPs) for campaigns to drive engagement and conversions.
• Formulate virality plans to enhance campaign reach and effectiveness.
• Plan and execute activation strategies to ensure maximum campaign impact.
• Monitor and analyze campaign performance metrics.
• Provide insights and recommendations for future campaign improvements.

Requirements

• Bachelor’s degree from any major.
• 1+ years of working experience in a fast-paced industry, preferably Tech, Management Consulting or FMCG companies.
• Proven experience in campaign marketing or a similar role.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Proficiency in digital marketing tools and platform.
• Ability to work collaboratively with cross-functional teams.