Campaign - Marketing

Shopee; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading e-commerce platform in Jakarta is seeking a marketing professional to manage campaigns effectively. The role involves planning, executing, and analyzing marketing efforts to drive engagement. Ideal candidates should possess a Bachelor's degree and have at least 1 year of relevant experience, preferably in tech or similar industries. Strong project management and communication skills are essential.

Qualifications

• 1+ years of working experience in a fast-paced industry.
• Proven experience in campaign marketing or a similar role.
• Ability to work collaboratively with cross-functional teams.

Responsibilities

• Plan, execute, and manage Double Date and Ad-Hoc campaigns.
• Develop timelines, set goals, and ensure campaign milestones are met.
• Monitor and analyze campaign performance metrics.

Skills

Campaign marketing

Project management

Communication skills

Creative thinking

Digital marketing tools proficiency

Education

Bachelor’s degree

Job description

Responsibilities

• Plan, execute, and manage Double Date and Ad-Hoc campaigns.
• Develop timelines, set goals, and ensure campaign milestones are met.
• Collaborate with various stakeholders including campaign operations, channel managers (PIC), business development (BD), and other relevant teams.
• Ensure all stakeholders are aligned and informed throughout the campaign lifecycle.
• Design and produce campaign assets, including graphics, videos, and promotional materials.
• Create and maintain campaign microsites and entry points, ensuring they are up-to-date and engaging.
• Develop innovative Key Selling Points (KSPs) for campaigns to drive engagement and conversions.
• Formulate virality plans to enhance campaign reach and effectiveness.
• Plan and execute activation strategies to ensure maximum campaign impact.
• Monitor and analyze campaign performance metrics.
• Provide insights and recommendations for future campaign improvements.

Requirements

• Bachelor’s degree from any major.
• 1+ years of working experience in a fast-paced industry, preferably Tech, Management Consulting or FMCG companies.
• Proven experience in campaign marketing or a similar role.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Proficiency in digital marketing tools and platform
• Ability to work collaboratively with cross-functional teams.