Brand Strategy & Creative Studio Lead

PT. Dwidaya World Wide; Jakarta Barat; On-site; IDR 600,000,000 - 1,200,000,000; Full time

Job summary

Dwidaya Tour & Travel in Jakarta is seeking a senior leader to head the Creative & Content Studio, setting brand strategy and creative direction across all channels. You will guide copywriting, design, motion graphics, and video production for engaging, consistent communications.

Review outputs for quality and accuracy; partner with Social Media to boost organic performance while managing a busy team and external partners. This is an opportunity to shape a long-established travel brand.

Qualifications

• 8–10 years of experience in creative, advertising, brand communications, or integrated marketing, including at least 3–5 years leading a creative team.
• Proven experience in brand strategy, creative direction, integrated campaigns, and creative production management.
• Strong understanding of brand positioning, visual identity, and tone of voice, with the ability to translate business objectives into creative concepts.
• Sound creative judgment across copywriting, graphic design, motion graphics, and video.
• Strong leadership, presentation, and stakeholder management skills, with the ability to manage multiple projects and deadlines.
• Familiarity with AI-assisted creative production and modern digital creative tools.
• Working proficiency in English.

Responsibilities

• Lead the Creative & Content Studio, setting clear brand strategy and creative direction.
• Guide copywriting, graphic design, motion graphics, and video production to deliver engaging, consistent brand communications.
• Review and approve creative output, ensuring visual quality, accuracy, and attention to detail.
• Partner with the Social Media team to improve organic content performance.
• Manage team capacity, priorities, production schedules, and coordination with internal stakeholders and external creative partners.

Skills

Brand strategy

Creative direction

Campaign management

Leadership

Stakeholder management

AI-assisted tools

English proficiency

Education

Bachelor’s degree in relevant field

Job description

Dwidaya Tour & Travel in Jakarta is seeking a senior leader to head the Creative & Content Studio, setting brand strategy and creative direction across all channels. You will guide copywriting, design, motion graphics, and video production for engaging, consistent communications.

Review outputs for quality and accuracy; partner with Social Media to boost organic performance while managing a busy team and external partners. This is an opportunity to shape a long-established travel brand.