Brand Strategy & Creative

Shopee; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading e-commerce platform in Jakarta Utara is seeking a Brand Marketing Specialist to develop and execute marketing campaigns aligned with business goals. The ideal candidate has a Bachelor's degree in Marketing and at least 2 years of relevant experience, particularly in the tech industry. Strong project management skills and experience in overseeing creative asset development are essential. Join a dynamic team and contribute to innovative marketing strategies.

Qualifications

• Minimum 2 years of experience in brand strategy or marketing campaign development.
• Proven experience managing marketing campaigns with measurable results.
• Strong capability in developing brand narratives and messaging frameworks.

Responsibilities

• Develop and execute strategic brand and marketing campaigns.
• Assist in developing copy for marketing channels like social media and blogs.
• Collaborate with Marketing to ensure cohesive messaging.

Skills

Campaign management

Copywriting

Project management

Brand strategy

Multitasking

Education

Bachelor’s degree in Marketing or related fields

Job description

Job Description

• Develop and execute strategic brand and marketing campaigns that align with business objectives.
• Assist in developing copywriting for selected marketing channels, including social media, blog articles, and media releases.
• Collaborate closely with Marketing and other Brand functions to ensure cohesive messaging.
• Direct and oversee the production of creative assets by working closely with graphic designers to maintain consistency across all touchpoints.
• Stay up-to-date with industry trends, creative innovations, and competitor activities to inspire fresh and relevant brand ideas.

Requirements

• Bachelor’s degree in Marketing, Communications, Branding, or related fields.
• Minimum 2 years of relevant experience in brand strategy or marketing campaign development, preferably within the tech industry.
• Proven experience of managing end-to-end brand or product marketing campaigns with measurable business results.
• Strong capability in developing brand narratives, messaging frameworks, and integrated marketing campaign strategies.
• Experience in overseeing the development of creative assets, ensuring consistency in both visual design and copywriting across all channels.
• Excellent multitasking skills with the ability to thrive in a fast-paced, dynamic environment.
• Strong project management and organizational capabilities, with attention to details.