Brand Strategy Consultant

PT Allure Alluminio; Jakarta Utara; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading aluminium systems provider in Jakarta Utara is seeking an experienced brand strategist to enhance brand positioning and ensure consistent expression across platforms. The candidate should have over 5 years in brand strategy, ideally within creative agencies, and possess strong storytelling skills in English and Bahasa. Join us to lead impactful brand initiatives and mentoring.

Qualifications

• Minimum 5+ years of experience in brand strategy, creative planning, or integrated marketing.
• Background in branding or creative agencies.
• Strong storytelling and brand writing skills in English and Bahasa.

Responsibilities

• Conduct brand audits and identify gaps in positioning and visual identity.
• Develop and refine brand positioning frameworks and key messaging.
• Lead the creation of Brand Books and Playbooks.

Skills

Brand strategy

Creative planning

Storytelling

Collaborative mindset

Job description

Allure Industries. We are the leading providers of aluminium systems for facades, both residential and commercial projects. We design, produce and install interior and exterior products made from aluminium for high‑rise buildings and residential developments. Now we are looking for an energetic, self‑driven, experienced team player to contribute to making excellence performance.

Responsibilities

• Constantly conduct brand audits for all IPs and identify gaps in positioning, tone, and visual identity.
• Develop and refine brand positioning frameworks and key messaging per brand.
• Lead the creation of Brand Books / Playbooks for tone, storytelling, and content pillars.
• Collaborate with social media and creative teams to ensure consistent brand expression.
• Support marketing activations and showroom experience alignment with brand values.
• Mentor junior creative staff (videographers, social media, designers) to think strategically.
• Advise on PR, content direction, and partnerships that reinforce each brand’s image.

Qualifications

• Minimum 5+ years of experience in brand strategy, creative planning, or integrated marketing.
• Background in branding / creative agencies or multi‑brand environments.
• Proven experience handling design, architecture, home living, or premium product brands would be ideal.
• Strong storytelling, conceptual thinking, and brand writing skills (English & Bahasa).
• Deep understanding of brand architecture, customer journeys, and integrated communications.
• Confident leading workshops, brand audits, and senior‑level presentations.
• Collaborative mindset — able to bridge creative and business perspectives.

Our Vision & Mission

+51% market share of doors and windows by 2028
12 Million happy Customers by 2030

Core Values

• DO IT Happy
• Dynamic
• Open Mind Open Heart
• Impactful
• Transformational
• Happy