Brand Strategies Manager

LITTLE PALMERHAUS; Tangerang; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A prominent skincare brand in Tangerang seeks a Marketing Manager to enhance brand presence through strategic initiatives. The ideal candidate should have at least 4 years of experience in marketing, preferably in the skincare or fashion industry, and must be capable of leading teams and managing digital activities. Strong communication and creativity are essential for success in this role.

Qualifications

• Minimum 4 years experience in marketing or related fields.
• Preferred background in Skincare, Personal Care or Fashion.
• Experience in managing brands and digital marketing activities.
• Strong communication and teamwork skills.

Responsibilities

• Research and analyze consumer behavior and market trends.
• Plan and execute marketing initiatives, including campaigns.
• Handle brand identity and manage in-store activation.
• Implement SEO strategies to improve search rankings.
• Collaborate with internal teams for cohesive messaging.

Skills

Consumer behavior analysis

Digital marketing

Brand management

Strategic planning

Communication skills

Team leadership

Creativity

Problem-solving

Market trend analysis

Education

Bachelor's degree in marketing/business major

Tools

Google Ads

Facebook Ads

Job description

Researching and analyzing consumer behavior, market trends and competitor activity

Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs

Handling brands (in-store activation - handling BTL and merchandising) and digital activities

Responsible to build and maintain a strong brand identity

Implementing SEO strategies to improve organic search rankings and visibility and Utilizing platforms like Google Ads, Facebook Ads, and other performance marketing tools

Create and implement strategic plans to grow Little Palmerhaus's brand presence, aligning with overall business objectives and market opportunities

Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders

Collaborate with internal teams, including e-commerce, sales, creative, production, to ensure cohesive brand messaging and execution

Requirements

Candidates must hold a bachelor's degree in marketing/business major, with min. 4 years experience in related fields

Having background from Skincare, Personal Care or Fashion industry is more preferred

Must have experience in handling brands (in-store activation - handling BTL and merchandising) and digital activities

Conduct competitor studies such as analyzing competitor activities and researching various types of campaigns

Previous experience in managing and leading teams

Strong communication and teamwork skills

Creative thinker and problem solver

Strategic thinker able to identify long-term opportunities and trends