Brand Specialist (Mandarin)

PT. NCS CONSULTANT INDONESIA; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A rapidly growing F&B brand in Indonesia is seeking a Brand Specialist to help shape their brand strategy and oversee marketing initiatives. This role requires at least 2 years of experience in brand management and expertise in product launches and social media management, particularly on platforms like TikTok and Instagram. Fluency in Mandarin is essential for this position. The role is based in PIK 2, North Jakarta.

Qualifications

• Minimum 2 years of experience as a Brand Manager or in a related marketing role.
• Strong strategic brand planning skills.
• Experienced in executing marketing campaigns.

Responsibilities

• Formulate strategic brand planning including product and marketing.
• Oversee product launch processes and marketing campaigns.
• Manage social media platforms including TikTok & Instagram.

Skills

Strategic brand planning

Product launches

Social media management

Content creation

Fluency in Mandarin

Job description

We are hiring!
Our client, a rapidly growing F&B brand (tea & ice cream) in Indonesia, is looking for a Brand Specialist to be placed in PIK 2, North Jakarta.

Job Descriptions

Formulate strategic brand planning (product, marketing, brand positioning).

Oversee product launch processes and marketing campaigns.

Manage local social media platforms (TikTok & Instagram), including video content, publishing, ads, and follower growth.

Develop and execute phased and long-term brand campaign calendars.

Coordinate cross-industry collaborations and brand partnership initiatives.

Job Requirements

Minimum 2 years of experience as a Brand Manager or in a related marketing role.

Strong ability in strategic brand planning (product, marketing, brand positioning).

Experienced in product launches and executing marketing campaigns.

Skilled in managing social media platforms (TikTok & Instagram), including video production, posting, and advertising.

Capable of creating and executing both short-term and long-term brand campaign calendars.

Fluent in Mandarin is a must.