Brand Specialist - Machine (Beauty Industry)

PT DUNIA KECANTIKAN INDONESIA; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading beauty machinery company in Jakarta is looking for a Brand Specialist. This role entails owning and developing beauty machinery portfolios and managing product lifecycle, ensuring market readiness and revenue growth. Responsibilities include evaluating technical specifications, developing product strategies, and supporting sales teams. The ideal candidate should possess a Bachelor's degree and at least 3 years of relevant experience, with strong communication skills and an understanding of regulatory compliance.

Qualifications

• Minimum 3 years of experience in product management or brand management.
• Strong understanding of beauty machinery and market dynamics.
• Proven ability to develop product strategies and manage lifecycle.

Responsibilities

• Act as the product owner for beauty machinery brands.
• Manage product lifecycle from launch to post-market.
• Support sales teams with product knowledge.

Skills

Product management

Market analysis

Communication skills

Training support

Regulatory compliance

Education

Bachelor’s degree in Engineering, Biomedical, Life Sciences, Business, Marketing

Job description

Brand Specialist - Machine (Beauty Industry)

To own and develop assigned beauty machinery portfolios (home-use and professional-use) from a product and commercial perspective, ensuring market readiness, revenue achievement, and strong alignment between product, sales, marketing, regulatory, and after-sales functions.

Job Purpose

To own and develop assigned beauty machinery portfolios (home-use and professional-use) from a product and commercial perspective, ensuring market readiness, revenue achievement, and strong alignment between product, sales, marketing, regulatory, and after-sales functions.

Key Responsibilities

1. Product Ownership & Lifecycle Management

• Act as the product owner for multiple beauty machinery brands and product lines.
• Evaluate technical specifications, product claims, and market feasibility for new machinery.
• Develop and execute product strategies from pre-launch, launch, to post-launch phases.
• Manage the full product lifecycle, including performance evaluation and optimization.

2. Product Strategy & Commercial Support

• Define and develop product USP, positioning, and value propositions.
• Provide pricing recommendations based on market analysis and competitive benchmarking.
• Develop product roadmaps and marketing plans in collaboration with Brand Manager and Marketing team.
• Be accountable for achieving assigned machinery revenue targets.

3. Sales Enablement & Market Execution

• Support sales teams through strong product knowledge, presentations, and technical insights.
• Participate in key account or strategic customer presentations when required.
• Serve as the main liaison between sales teams and suppliers/principals for product-related matters.
• Analyze market feedback and propose strategic improvements to enhance product performance.

4. Training Support & Knowledge Transfer

• Ensure training teams fully understand product features, usage, and value prior to delivering training.
• Provide technical and conceptual briefings to internal training teams (without directly conducting customer training).
• Act as the internal reference for product manuals, specifications, and functional knowledge.

5. After-Sales & Product Issue Coordination

• Receive and analyze product-related issues reported by sales teams.
• Coordinate with suppliers/principals/manufacturers to address product complaints or technical concerns.
• Provide input on spare parts and consumables planning to procurement and service center teams.
• Support complaint reduction initiatives through product improvement and internal alignment.

6. Regulatory & Compliance Support

• Collaborate with Regulatory Officers in product registration and regulatory compliance processes.
• Supply technical data, product specifications, claims, manuals, and supporting documentation.
• Provide technical input to ensure product usage and claims align with applicable regulations.

Qualifications

• Minimum Bachelor’s degree (S1) in Engineering, Biomedical, Life Sciences, Business, Marketing, or a related field.
• At least 3 years of experience in product management, product specialist, brand management, or related roles, preferably in beauty machinery, medical devices, or aesthetic equipment.
• Strong understanding of beauty machinery products, including features, applications, and basic technical principles.
• Proven ability to manage products from launch to post-market and support commercial execution.
• Experience working closely with sales and marketing teams to support revenue-driven initiatives.
• Ability to analyze market needs, competitor products, and customer feedback to develop product strategies.
• Good communication and presentation skills, capable of explaining technical concepts in a clear, business-oriented manner.
• Experience coordinating with suppliers, principals, or manufacturers, including handling product issues or improvements.
• Familiarity with regulatory and compliance requirements for beauty machinery or similar regulated products is an advantage.

Beauty World is a One Stop Partner for Aesthetic, Beauty and Wellness and has the most complete beauty equipment, accessories and cosmetic for all beauty needs. Beauty World has the first creative concept of one stop beauty shopping in Indonesia. The idea is for the professional customer such as beautician, salon and spa owners, dermatologists, etc to be able to purchase anything for their salon or clinic needs.

Beauty World is an exclusive distributor of exclusive brand with the highest quality brand such as JANSSEN from Germany, RICA & NATURICA from Italy, DECAAR from Cyprus, SHIFT from Korea. Also, the sole distributor of beauty equipment with the brand APOLLO, BEYOUNG, BEIJINGKES, HONKON.

Beauty World philosophy is to provide professional service dedicated to serve professional users in beauty such as aestetician, dermatologist, beauty salon and spa owners, make up artist, nail artist, and eventually end user customer.

Locations: Bekasi, West Java, ID; North Jakarta, Jakarta, ID.