Brand Specialist

Marketing; Banten; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading social commerce platform in Indonesia is seeking a Marketing professional to develop and manage local marketing strategies. The ideal candidate will have a strong understanding of consumer behavior, excellent storytelling abilities, and experience with integrated marketing campaigns. This role offers the opportunity to work in a dynamic, collaborative environment and contribute to meaningful social impact.

Qualifications

• Solid understanding of consumer value drivers and brand choice drivers.
• Fluent in Bahasa Indonesia and English.
• Demonstrated hands-on experience in managing successful marketing campaigns.

Responsibilities

• Develop and implement local marketing mix elements.
• Propose and manage brand communication budget and campaigns.
• Manage partnerships with other brands to amplify awareness campaigns.

Skills

Creative storytelling

Analytical skills

Strategic problem-solving

Stakeholder management

Job description

About Super

We are a group of business enthusiasts, scientists, communicators, designers, productive mothers, and many more who are unified and unduly spirited to work towards one big vision and goal. As a leading social commerce platform in Indonesia, we aim to solve economic inequality distribution across rural areas by building agent networks and hyperlocal supply chains to make goods more affordable. Aplikasi Super goes beyond passion and creativity to decipher social issues in our surroundings.

Key Responsibilities

• Develop and implement local marketing mix elements, ensuring that solutions are developed and/or adapted in adherence to brand manifesto and guidelines.
• Propose and manage the brand communication budget and campaigns: strategic campaign planning, media planning, media buying, and creative development.
• Manage partnership with other brands or KOL to amplify the awareness campaigns.
• Actively collaborate across function and streams as required on campaign end to end planning, execution, monitoring, building insights to action report.
• Plan and manage tactical branding programs that are effective.
• Be a culture ambassador and advocate of our company values; be it through relationships cultivated internally or externally.

Role Requirements

• Solid understanding of consumers value drivers, brand choice drivers and performance dynamics.
• Highly creative storyteller who can design the narratives and strongly influence the creative development process.
• Fluent in both written and spoken Bahasa Indonesia and English.
• Strong analytical skills and a strategic yet creative problem solver.
• Out-of-the-box thinker who could come up with branding initiatives without overly reliant on large-scale paid advertising.
• Demonstrated hands-on experience in managing successful both brand and marketing Integrated (ATL + BTL + Digital) campaigns.
• A good communicator, and must be able to deal with different stakeholders from a variety of backgrounds.
• A strong self-starter, with a willingness to take responsibility and make things happen collaboratively.
• Being agile in working under a high-paced and dynamic environment through continuous iteration to answer the market and customer needs.
• Ability to take the initiative and make consensus decisions, and to articulate clearly and precisely what are the needs of customer through various scenarios.

Join Super

At Super, we are continuously providing equal, unparalleled opportunities across various business operating pillars from operations, commercial, and technology for all candidates from diverse types of backgrounds and expertise.

If you are someone with a high passion for delivering innovative work as part of your extraordinary career, committed to self-integrity, enjoy working collaboratively, and are ready to work in an agile environment, you are very welcome to apply. You will also have tremendous opportunities to hone your functional skills and expertise in an area of specialization. The sheer variety of work we do, and the inherent experience of creating meaningful social impact it offers, provide an unbeatable platform from which to build a fulfilling career.

#GabungSedulurSuper and help solve Indonesias unequal economic distribution.