Brand Sales Manager

Puro Indonesia; Surakarta; On-site; IDR 501.756.000 - 752.635.000; Full time

Job summary

A health and nutrition supplement company in Surakarta is seeking a Brand Marketing Manager to drive brand initiatives and marketing campaigns. The ideal candidate will have 4–7 years of experience in brand marketing, a strong grasp of digital marketing, and excellent leadership skills. In this role, you will be responsible for implementing brand strategy, managing marketing campaigns, and collaborating across teams to enhance brand engagement.

Qualifications

• 4–7 years of experience in Brand Marketing, ideally in FMCG, health, or nutrition supplement sectors.
• Proven experience leading integrated marketing campaigns.
• Strong understanding of consumer behavior and brand positioning.

Responsibilities

• Define and execute the company’s brand strategy.
• Plan and evaluate 360° marketing campaigns.
• Oversee digital marketing strategies to increase awareness.

Skills

Digital marketing

Project management

Leadership

Data-driven marketing

Brand strategy development

Education

Bachelor's degree in Marketing, Business, Communication, or related field

Tools

Meta Ads

Google Ads

GA4

Job description

We are seeking an experienced, strategic, and creative Brand Marketing Manager to lead our brand initiatives and strengthen our position in the health and nutrition supplement industry.

This role will be responsible for building a strong brand identity, driving impactful marketing campaigns, and creating customer connections that inspire trust and loyalty.

If you’re passionate about wellness, storytelling, and data-driven marketing — and thrive in a fast-growing, product-driven environment — this role is for you.

Key Responsibilities

Brand Strategy & Development

• Define, refine, and execute the company’s brand strategy across products and channels
• Develop a deep understanding of customer insights, market trends, and competitive landscape
• Ensure consistent brand positioning, tone of voice, and visual identity across all touchpoints
• Collaborate with Product Development and R&D teams to align product innovation with brand vision

Marketing Campaigns & Activation

• Plan, execute, and evaluate 360° marketing campaigns (digital, retail, influencer, and events)
• Lead creative concept development for brand storytelling and seasonal launches
• Manage campaign budgets, timelines, and performance tracking
• Collaborate with creative, media, and PR partners to deliver high-quality campaigns

Digital & Content Marketing

• Oversee digital marketing strategies to increase brand awareness and engagement
• Coordinate with the content and social media teams to ensure cohesive storytelling
• Analyze digital campaign data to optimize performance and ROI
• Guide brand messaging across platforms: website, social media, email, and partnerships

Partnership & PR

• Build partnerships with influencers, wellness communities, and relevant industry stakeholders
• Develop PR initiatives to strengthen brand reputation and visibility
• Oversee collaborations that enhance brand value and reach

Leadership & Collaboration

• Manage and mentor the marketing team to ensure clear goals and strong execution
• Work closely with the Founder, Product, and Sales teams to align brand and business objectives
• Present campaign results and market insights to leadership

Requirements

• Bachelor’s degree in Marketing, Business, Communication, or related field
• 4–7 years of experience in Brand Marketing, ideally in FMCG, health, or nutrition supplement sectors
• Proven experience leading integrated marketing campaigns
• Strong understanding of digital marketing, consumer behavior, and brand positioning
• Excellent leadership, communication, and project management skills
• Highly creative, data-driven, and passionate about wellness or health products
• Able to work onsite (WFO) and manage multiple projects simultaneously

Bonus: Experience in

• Managing influencer marketing or community-driven campaigns
• Working in startups or DTC (direct-to-consumer) brands
• Brand collaborations, ambassador programs, or product launch strategies
• Basic understanding of performance marketing and analytics tools (Meta Ads, Google Ads, GA4, etc.)