Brand & Product Lead

Bp; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading entertainment company is seeking a Brand Product Lead in Jakarta to oversee comprehensive marketing activities. This role requires strategic planning, team leadership, and budget management to achieve business goals. The ideal candidate holds a relevant Bachelor's degree and has over 3 years of marketing experience, including supervisory responsibilities.

Qualifications

• 3+ years of experience in Marketing.
• 1 year in a supervisory level.
• Preferably from brand, FMCG, retail, or grocery.

Responsibilities

• Oversee all marketing activity across channels.
• Create and execute marketing plans to meet business targets.
• Lead and develop the marketing team.
• Manage the marketing budget for maximum ROI.

Skills

Strategic thinking

Attention to detail

Team management

Marketing planning

Education

Bachelor's degree in Marketing, Communications, or Business

Job description

Festive Fields Entertainment – Brand Product Lead

Location: South Jakarta

Salary: IDR 9,000,000 – IDR 12,000,000

Responsibilities:

• Overseas all marketing activity 360 (online & offline marketing channel)
• Create and execute comprehensive, long-term marketing plans and annual marketing plans to achieve business targets.
• Lead, manage, and develop the marketing team, providing direction, training, and fostering a professional environment.
• Develop and manage the marketing budget, allocating resources effectively to maximize ROI.
• Ensure the brand's message and visual identity are consistent across all marketing materials and channels.
• Work with other departments to align marketing strategies with overall business objective

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field required
• 3+ years of experience in Marketing & 1 years experiences in supervisor level
• Prefer from brand/ FMCG / retail / principle / grocery
• Ability to think strategically, prioritize tasks, and execute tasks with attention to detail

Festive Fields Entertainment – Marketing Lead

Location: Jakarta

Responsibilities:

• Strengthen our relationship with clients and company partnerships
• Plan and execute campaigns and events
• Track, analyze and report the success of those campaigns and events
• Create online and offline marketing content
• Empower the sales team with marketing content and campaigns that help drive sales

Qualifications:

• 3-5 years' of marketing experience
• BS/BA in Marketing or a related field of study
• Excellent writing and communication skills

SoundBeats – Marketing Lead

Company: SoundBeats (Weshine)

Salary: IDR Gross

Responsibilities:

• Own and lead all marketing efforts from strategy to execution, you will be fully responsible for the game's marketing success or failure.
• Drive downloads by designing and executing data-driven marketing campaigns focused on user acquisition.
• Research and analyze our audience to build accurate player personas and understand user behavior across platforms.
• Improve brand visibility and make Soundbeats a recognized name across social media, content platforms, and gaming communities.
• Oversee content strategy for social media posts, video ads, influencer campaigns, and all external-facing media.
• Lead creative direction for video ads: decide what content goes into ads, what changes are needed, and what visual/audio hooks will perform best.
• Analyze CPI, CTR, and other ad analytics, create reports, and suggest actionable improvements based on the data.
• Manage marketing budgets efficiently and allocate resources toward high-performing campaigns and platforms.
• Increase community engagement by improving post reach, shares, reactions, and comment volume across platforms like Facebook, Instagram, Twitter, TikTok, Discord and etc.
• Continuously optimize marketing strategies based on performance insights, competitor research, and platform trends.
• Supervise and coordinate creative production. Manage artists, video editors, and other marketing contributors to ensure their output aligns with the overall marketing strategy. Set clear deadlines, assign, and decide when and where content should be published. Take full responsibility for the planning, scheduling, and execution of all ad-related creative materials from concept to final post ensuring all deliverables are on time and optimized for maximum impact.
• Drive game improvement based on ad performance. Provide detailed reports on which video ads perform best and use these insights to suggest game adjustments that align with what works in marketing.

Bitera – Marketing Lead

Company: Bitera DC

Salary: IDR 120,000,000 – IDR 240,000,000

Responsibilities:

• Plan and direct marketing activities or policies to promote products or services, working with advertising or promotion
• Develop marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost &markup factors
• Build and manage the company's social media profiles and presence, including Website, Instagram, Twitter, LinkedIn, and additional channels that may be deemed relevant
• Create messaging for marketing collateral that aligns with, supports, and promotes corporate activities (such as PR, recruitment, lead generation)
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities
• Control the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections

Qualifications:

• Min 4 year as marketing strategic, campaign and planning with managerial level
• Have background and good knowledge in Information Technology and Data center industry
• Have good communications, action oriented and good self motivation

Bitera DC is a data center strategically located in the heart of Jakarta city, providing exceptional performance, security and reliability with five9s availability SLAs, supported by experienced operational team. Bitera DC enables customers to implement interconnection strategy on their digital transformation journey, scaling their businesses by connecting to the vast ecosystem seamlessly.

Multi-Industry Group – Marketing Lead

Company: Multi-Industry Group

Responsibilities:

• Design marketing frameworks, write and review content, build brand partnerships and community relationships, and continuously improve how the brand communicates and grows.
• Build and document communication systems and guidelines ensuring consistent messaging in all marketing, proposal, and client touchpoints.
• Write and refine marketing copy, pitch decks, catalogs, and sales materials that clearly express brand value.
• Lead storytelling initiatives and ensure alignment between the marketing, sales, and design teams.
• Strengthen internal and external communication standards, ensuring brand language consistency across teams and partners.
• Design and execute monthly digital and offline marketing campaigns aligned with growth objectives.
• Build and manage repeatable marketing systems (content calendars, ad workflows, reporting dashboards).
• Run and optimize Meta, Google, and TikTok Ads, analyzing ROI and continuously improving performance.
• Coordinate creative production from concept to execution with internal designers or external agencies.
• Ensure every marketing touchpoint (social, WhatsApp, website, events) drives awareness, engagement, and conversion.

Qualifications:

• 3–5 years of experience in branding, marketing, or communications (preferably in B2B, F&B, or lifestyle industries).
• Proven ability to both strategize and execute — from building frameworks to managing campaigns.
• Strong understanding of community building, partnership marketing, and brand activation.
• Skilled in marketing automation tools, analytics, and ad platforms (Meta, Google, TikTok).
• Excellent copywriting and communication skills (Bahasa Indonesia & English).
• Confident, structured, and independent — able to lead projects end-to-end with ownership and clarity.
• Hands-on, creative, and commercially minded — comfortable switching between planning, execution, and collaboration.

Ignice – Marketing Lead

Company: IGNICE

Responsibilities:

• Develop and execute marketing strategies, conduct market research, and ensure excellent customer service.
• Oversee communication efforts, drive sales initiatives, and lead marketing campaigns.

Qualifications:

• Strong Communication and Customer Service skills
• Proficient in Market Research and Marketing Strategy
• Experience in Sales
• Excellent leadership and team management abilities
• Bachelor's degree in Marketing, Business Administration, or related field
• Strong analytical and problem-solving skills

Brand Marketing Lead – Indonesian Version

Responsibilities:

• Menyusun strategi & kalender promosi brand (online & offline).
• Memahami strategi marketing multichannel (e-commerce, social media, offline).

Timephoria – Senior Marketing Associate

Company: Timephoria

Responsibilities:

• Influencer Marketing Strategy: Lead the creation and execution of comprehensive influencer marketing strategies that align with the company's overall marketing objectives.
• Campaign Management: Oversee the planning, execution, and optimization of influencer marketing campaigns across various channels and platforms.
• Team Management: Manage and mentor a team of influencer marketing specialists, offering guidance, feedback, and support to drive performance and foster professional growth.
• Performance Monitoring and Analysis: Define and analyze key performance indicators (KPIs) to assess the success of influencer marketing initiatives and adjust strategies as needed.
• Market Trends & Innovation: Stay ahead of industry trends and explore emerging platforms to innovate and enhance the impact of influencer marketing campaigns.

Minimum Qualifications:

• A minimum of 3 years of experience in Brand Marketing, KOL (Key Opinion Leader) Specialist, Influencer Marketing, or related roles.
• Strong passion for the beauty industry.
• In-depth understanding of platforms like TikTok, Instagram, or Affiliate marketing.
• Experience in promoting beauty brands via social media is a plus.
• Passion for the beauty industry; prior experience in beauty or consumer goods is preferred.
• Available to work full-time from the office at Mega Kuningan, South Jakarta.

What You Can Expect:

• Creative Support: Access to marketing resources that allow you to unleash your creativity, streamline processes, and elevate campaign effectiveness with compelling content.
• Decision-Making Authority: Lead initiatives with the power to influence project direction, strategies, and key business outcomes.
• Increased Visibility: Enjoy enhanced visibility within the organization, with greater opportunities for interaction with senior management, stakeholders, and cross-departmental teams to expand your professional network.