Brand Planner

Pt Sunra Distributor Indonesia; Jawa Barat; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading distributor in Indonesia is looking for a Brand Development Manager to strategize and oversee product development initiatives. This role involves collaborating with management to identify market opportunities and consumer insights, managing cross-functional teams, and tracking brand performance. The ideal candidate should have a Bachelor's degree and at least 5 years of relevant experience, particularly in FMCG or healthcare sectors.

Qualifications

• 5 years of experience in brand management, product development, or innovation.
• Strong understanding of consumer insight development.
• Proven experience managing cross-functional projects.

Responsibilities

• Translate brand vision into product development strategies.
• Conduct market research to identify growth opportunities.
• Oversee product development process from ideation to launch.

Skills

Brand management

Product development

Analytical skills

Strategic thinking

Communication

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Project management tools

Job description

Brand Development Manager

Tangerang Selatan, Banten IDR15000000 - IDR25000000 Y Gently

Job Description

We are seeking a highly strategic and analytical Brand Development Manager to partner with management and the founder in shaping the future of our brands and new product pipelines. This role bridges brand strategy and business growth, ensuring that every new product initiative aligns with consumer needs, market trends, and competitive opportunities. The Brand Development Manager will be responsible for conducting market research, identifying white space opportunities, managing product development timelines, and coordinating cross‑functional teams to bring innovations to market successfully.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business, or related field
• 5 years of experience in brand management, product development, or innovation
  (preferably in FMCG, consumer healthcare, or beauty industries).
• Strong understanding of consumer insight development, category management, and brand strategy.
• Proven experience managing cross‑functional projects and leading innovation from concept to launch.
• Excellent analytical, strategic thinking, and problem‑solving skills.
• Strong communication and presentation abilities, capable of influencing senior stakeholders.
• Familiarity with financial feasibility analysis, P&L thinking, and project management tools.

Key Responsibilities

Brand & Business Strategy

Partner with management and the founder to translate brand vision and business objectives into clear product development strategies.

Identify and evaluate new growth opportunities by analyzing consumer needs, emerging trends, and competitor strategies.

Build business cases for new product initiatives, including positioning, target consumer, pricing, and go‑to‑market recommendations.

Support long‑term brand portfolio planning and innovation roadmaps.

Market Research & Insight Development

Conduct and synthesize consumer, category, and competitive research to uncover white space opportunities.

Translate insights into actionable recommendations for new products or brand extensions.

Monitor global and local market dynamics to ensure the company stays ahead of industry trends.

Product Development Management

Oversee the new product development (NPD) process from ideation through launch.

Develop and maintain gating documents, timelines, and feasibility studies to ensure projects are delivered on time, within budget, and aligned with brand strategy.

Work closely with Brand Building Manager, R&D, supply chain, and finance to ensure product concepts are both consumer‑relevant and financially viable.

Ensure packaging, formulations, and claims support brand positioning and consumer expectations.

Cross‑Functional Collaboration

Act as the central liaison between marketing, R&D, operations, and sales for all innovation projects.

Facilitate clear communication and decision‑making across teams to resolve bottlenecks quickly.

Prepare and present project updates and recommendations to senior management and stakeholders.

Performance Tracking & Optimization

Track performance of newly launched products and provide post‑launch evaluation reports.

Identify lessons learned and continuously improve the product development process.

Support management in building KPIs and dashboards to measure brand growth through innovation.