Brand Marketing Strategy Manager (Fashion)

naPocut; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A dynamic fashion brand based in Jakarta Utara is seeking a Brand Marketing Strategy Manager. In this role, you will develop digital strategies and ensure brand awareness among target audiences. You should have at least 5 years of marketing experience, particularly in fashion retail, and be skilled in leveraging data for decision-making. Join us to lead innovative marketing campaigns and strategies across various platforms.

Qualifications

• 5+ years’ experience in marketing, ideally within fashion retail or consumer marketing.
• Proven experience leveraging performance and customer data.
• Experience with project management and strategic frameworks.

Responsibilities

• Develop a digital strategy based on trends and consumer behavior.
• Research and monitor market trends effectively.
• Maintain and innovate marketing strategy related to affiliate and content.

Skills

Communication skills

Team leadership

Digital marketing tools

SEO knowledge

Attention to detail

Education

Bachelor's degree

Tools

Content Management Systems (CMS)

Google Analytics

Social media analytics tools

Job description

Brand Marketing Strategy Manager (Fashion)

Develop a digital strategist based on trends, consumer behavior and business objectives for the brand

Research and monitoring market trends

Achieve brand awareness amongst the core target audience, customer acquisition, best-in-class campaign execution, and consistent creative and context identity across all touch points

Provide strategic direction on the communications initiatives, identifying the key value proposition, consumer needs, and value to the business

Maintain and innovate marketing strategy related to affiliate, content, and social media

Strong ability to communicate effectively and lead a team. Proficient in using content management systems (CMS) and digital marketing tools

Solid understanding of SEO, Google and social media analytics principles and best practices. Attention to detail to ensure content accuracy and alignment with brand guidelines

Job Specs

Bachelor's degree; 5+ years’ experience in marketing, ideally within an fashion retail or consumer marketing company

Proven experience leveraging performance and customer data to inform successful influencer campaigns

Experience with project management, with a proven record to drive strategic frameworks all the way through execution

Familiarity with customer behaviors and successful content strategies. Capable of extracting consumer and communication insights from our content

Self-starter who brings campaigns to market, develops new practices, and is dedicated to analyzing growth through metrics